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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010229983 | LC41 M56 2009 | Open Access Book | Book | Searching... |
Searching... | 30000010229982 | LC41 M56 2009 | Open Access Book | Book | Searching... |
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Summary
Summary
Are you an advocate of higher education? Do you enjoy teaching others? Are you interested in starting a business that makes money and a positive impact? If so, then you'll earn high marks in the tutoring and test prep arena! Whether you want to start a one-on-one tutoring business from home, an online-based education support program, or manage your own learning facility, our experts cover everything you need to know. Learn business basics including how to choose your niche, secure financing, legally establish your business, manage day-to-day operations, and more. Gain an understanding of learning approaches, the latest teaching methods, industry technology and tools, and other industry essentials. Plus, round out your startup curriculum with invaluable advice and examples from current business owners! Learn how to: Match your skill set with your market and their needs Choose a business environment that works for you Master effective teaching methods for diverse learning approaches Write a marketing plan that captures clients and creates referrals Develop profitable academic relationships Create a support staff who will help you succeed Set your fees Boost profits by expanding your specialty or your business The need for education support is growing rapidly--grab your share of this billion dollar market!
Author Notes
Entrepreneur Media is the premier content provider for and about entrepreneurs. For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family -" Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners -" to point them in the right direction.
Table of Contents
Preface | p. xi |
Chapter 1 An Introduction to the Tutoring Business | p. 1 |
What is a Tutoring Business? | p. 1 |
Why is There an Increased Need for Tutors? | p. 2 |
How Can You Make a Difference? | p. 4 |
Educational Needs of the 21st Century | p. 6 |
In a Nutshell | p. 7 |
Chapter 2 Do You Have What It Takes? | p. 9 |
No, You Don't Have to Be a Teacher | p. 10 |
Necessary Skills | p. 11 |
Are You Good at Scheduling? | p. 12 |
Are You a People Person? | p. 12 |
Can You Withstand the Parents? | p. 13 |
Can You Hire and Fire? | p. 14 |
Putting It All Together | p. 16 |
Chapter 3 Know Your Market | p. 19 |
Researching the Market | p. 20 |
Niche Markets | p. 22 |
Reading Tutors | p. 22 |
Middle School Tutoring | p. 23 |
High School Tutoring | p. 23 |
College Preparation and Test Prep | p. 24 |
Homeschool Tutoring | p. 24 |
Children with Learning Disabilities | p. 25 |
The Market for Tutors | p. 26 |
Costs and Profits | p. 26 |
Green Tutoring | p. 26 |
State Standards | p. 28 |
Chapter 4 Tutoring Business Basics: Location, Structure, and More | p. 31 |
Location | p. 32 |
Homebased Tutoring | p. 32 |
Tutoring from Your Own Home | p. 33 |
Your Own Tutoring Facility | p. 34 |
Online Tutoring | p. 35 |
Finding a Location | p. 36 |
Name That Business | p. 37 |
Making Your Business Name Official | p. 38 |
Domain Names | p. 39 |
Determining Your Business Structure | p. 39 |
Contracts for Your Tutoring Business | p. 41 |
Contracting With Your Tutors | p. 42 |
Attorneys and Accountants | p. 44 |
Know Your Insurance | p. 44 |
What Do You Need | p. 45 |
Chapter 5 Money: Finding It, Making It, and Spending It | p. 47 |
Startup Cost | p. 48 |
Financing | p. 52 |
Operating Costs | p. 54 |
Minimizing Operating Costs | p. 55 |
Paying Your Tutors | p. 56 |
Making a Profit | p. 56 |
The Business Plan | p. 57 |
Chapter 6 How Tutors Help Students | p. 61 |
Types of Learning | p. 62 |
A Flexible Approach | p. 63 |
Working With Learning-Disabled Students | p. 64 |
The Ways and Means of Tutoring | p. 66 |
Know Your Students | p. 67 |
Tutoring Groups or Classes | p. 68 |
Chapter 7 Finding and Keeping Tutors | p. 71 |
Why Should Tutors Work for You? | p. 72 |
But Can They Teach? | p. 72 |
What to Look For in a Tutor | p. 74 |
Interviewing Potential Tutors | p. 74 |
You've Got Personality | p. 76 |
Can You Keep Them Coming Back? (Availability and Reliability) | p. 76 |
Your Code of Ethics | p. 77 |
Certification | p. 79 |
Chapter 8 The Wide World of Tests and Test Prep | p. 81 |
Test Prep Tutors | p. 83 |
The SAT | p. 84 |
The SAT II | p. 85 |
The ACT | p. 86 |
Postgraduate Tests | p. 87 |
The GRE | p. 87 |
The GMAT | p. 88 |
The LSAT | p. 88 |
Other Tests | p. 89 |
Chapter 9 Starting an Online Tutoring Business or Buying a Tutoring Franchise | p. 91 |
Online Tutoring | p. 92 |
The Debate: Online Tutoring vs. Traditional (In-Person) Tutoring | p. 93 |
The Pros of Online Tutoring | p. 93 |
The Cons of Online Tutoring | p. 93 |
Setting It Up as You See Fit | p. 94 |
Franchises | p. 96 |
Do Your Homework | p. 98 |
The Pros of Buying a Tutoring Franchise | p. 99 |
The Cons of Buying a Tutoring Franchise | p. 99 |
Plenty of Places to Look | p. 100 |
Chapter 10 Technology and the Tools of the Trade | p. 101 |
Designing Your Website | p. 102 |
The Important Web Pages | p. 102 |
Computers and Office Equipment | p. 104 |
Computer Needs | p. 104 |
Computer Specs | p. 105 |
Printers | p. 106 |
Software Skinny | p. 106 |
Furnishing Your Facility | p. 108 |
Phone Systems | p. 109 |
Your Library | p. 109 |
Additional Needs | p. 110 |
Chapter 11 The Fine Art of Marketing Your Business | p. 111 |
Go to the Source | p. 112 |
Posters and Flyers | p. 113 |
Teaming Up with Other Businesses | p. 113 |
Word-of-Mouth Marketing | p. 113 |
Online Newsletters | p. 115 |
Promotional Items | p. 117 |
In the Committee | p. 117 |
In the Media | p. 118 |
Seminars and Conferences | p. 119 |
Associations and You | p. 120 |
A Few Final Tips | p. 120 |
Advertising | p. 121 |
Content and Parameters | p. 122 |
Advertising: Taking a Look from the Client's Side | p. 123 |
Monitor Your Advertising | p. 126 |
Chapter 12 Your Sales Strategy | p. 127 |
Sales Options | p. 128 |
Meet the Parents: Selling to Your Real Clients | p. 130 |
How Do You Keep Your Customers? | p. 131 |
Expanding Your Business: Additional Sales | |
Opportunities | p. 132 |
Chapter 13 Other Offerings | p. 135 |
Reading Specialists | p. 136 |
College Advisors | p. 136 |
English as a Second Language | p. 138 |
Career Advancement and Training | p. 139 |
Now and in the Future | p. 141 |
And in the End | p. 141 |
Appendix | |
Tutoring Resources | p. 143 |
Index | p. 153 |