Cover image for Start your own tutoring & test prep business : your step-by-step guide to success
Title:
Start your own tutoring & test prep business : your step-by-step guide to success
Personal Author:
Series:
Entrepreneur's startup series.

Entrepreneur magazine's start up.
Publication Information:
[Irvine, CA] : Entrepreneur Press, c2009.
Physical Description:
xii, 162 p. ; 23 cm.
ISBN:
9781599183473
General Note:
Includes index.
Added Corporate Author:

Available:*

Library
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Item Category 1
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30000010229983 LC41 M56 2009 Open Access Book Book
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30000010229982 LC41 M56 2009 Open Access Book Book
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Summary

Summary

Are you an advocate of higher education? Do you enjoy teaching others? Are you interested in starting a business that makes money and a positive impact? If so, then you'll earn high marks in the tutoring and test prep arena! Whether you want to start a one-on-one tutoring business from home, an online-based education support program, or manage your own learning facility, our experts cover everything you need to know. Learn business basics including how to choose your niche, secure financing, legally establish your business, manage day-to-day operations, and more. Gain an understanding of learning approaches, the latest teaching methods, industry technology and tools, and other industry essentials. Plus, round out your startup curriculum with invaluable advice and examples from current business owners! Learn how to: Match your skill set with your market and their needs Choose a business environment that works for you Master effective teaching methods for diverse learning approaches Write a marketing plan that captures clients and creates referrals Develop profitable academic relationships Create a support staff who will help you succeed Set your fees Boost profits by expanding your specialty or your business The need for education support is growing rapidly--grab your share of this billion dollar market!


Author Notes

Entrepreneur Media is the premier content provider for and about entrepreneurs. For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family -" Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners -" to point them in the right direction.


Table of Contents

Prefacep. xi
Chapter 1 An Introduction to the Tutoring Businessp. 1
What is a Tutoring Business?p. 1
Why is There an Increased Need for Tutors?p. 2
How Can You Make a Difference?p. 4
Educational Needs of the 21st Centuryp. 6
In a Nutshellp. 7
Chapter 2 Do You Have What It Takes?p. 9
No, You Don't Have to Be a Teacherp. 10
Necessary Skillsp. 11
Are You Good at Scheduling?p. 12
Are You a People Person?p. 12
Can You Withstand the Parents?p. 13
Can You Hire and Fire?p. 14
Putting It All Togetherp. 16
Chapter 3 Know Your Marketp. 19
Researching the Marketp. 20
Niche Marketsp. 22
Reading Tutorsp. 22
Middle School Tutoringp. 23
High School Tutoringp. 23
College Preparation and Test Prepp. 24
Homeschool Tutoringp. 24
Children with Learning Disabilitiesp. 25
The Market for Tutorsp. 26
Costs and Profitsp. 26
Green Tutoringp. 26
State Standardsp. 28
Chapter 4 Tutoring Business Basics: Location, Structure, and Morep. 31
Locationp. 32
Homebased Tutoringp. 32
Tutoring from Your Own Homep. 33
Your Own Tutoring Facilityp. 34
Online Tutoringp. 35
Finding a Locationp. 36
Name That Businessp. 37
Making Your Business Name Officialp. 38
Domain Namesp. 39
Determining Your Business Structurep. 39
Contracts for Your Tutoring Businessp. 41
Contracting With Your Tutorsp. 42
Attorneys and Accountantsp. 44
Know Your Insurancep. 44
What Do You Needp. 45
Chapter 5 Money: Finding It, Making It, and Spending Itp. 47
Startup Costp. 48
Financingp. 52
Operating Costsp. 54
Minimizing Operating Costsp. 55
Paying Your Tutorsp. 56
Making a Profitp. 56
The Business Planp. 57
Chapter 6 How Tutors Help Studentsp. 61
Types of Learningp. 62
A Flexible Approachp. 63
Working With Learning-Disabled Studentsp. 64
The Ways and Means of Tutoringp. 66
Know Your Studentsp. 67
Tutoring Groups or Classesp. 68
Chapter 7 Finding and Keeping Tutorsp. 71
Why Should Tutors Work for You?p. 72
But Can They Teach?p. 72
What to Look For in a Tutorp. 74
Interviewing Potential Tutorsp. 74
You've Got Personalityp. 76
Can You Keep Them Coming Back? (Availability and Reliability)p. 76
Your Code of Ethicsp. 77
Certificationp. 79
Chapter 8 The Wide World of Tests and Test Prepp. 81
Test Prep Tutorsp. 83
The SATp. 84
The SAT IIp. 85
The ACTp. 86
Postgraduate Testsp. 87
The GREp. 87
The GMATp. 88
The LSATp. 88
Other Testsp. 89
Chapter 9 Starting an Online Tutoring Business or Buying a Tutoring Franchisep. 91
Online Tutoringp. 92
The Debate: Online Tutoring vs. Traditional (In-Person) Tutoringp. 93
The Pros of Online Tutoringp. 93
The Cons of Online Tutoringp. 93
Setting It Up as You See Fitp. 94
Franchisesp. 96
Do Your Homeworkp. 98
The Pros of Buying a Tutoring Franchisep. 99
The Cons of Buying a Tutoring Franchisep. 99
Plenty of Places to Lookp. 100
Chapter 10 Technology and the Tools of the Tradep. 101
Designing Your Websitep. 102
The Important Web Pagesp. 102
Computers and Office Equipmentp. 104
Computer Needsp. 104
Computer Specsp. 105
Printersp. 106
Software Skinnyp. 106
Furnishing Your Facilityp. 108
Phone Systemsp. 109
Your Libraryp. 109
Additional Needsp. 110
Chapter 11 The Fine Art of Marketing Your Businessp. 111
Go to the Sourcep. 112
Posters and Flyersp. 113
Teaming Up with Other Businessesp. 113
Word-of-Mouth Marketingp. 113
Online Newslettersp. 115
Promotional Itemsp. 117
In the Committeep. 117
In the Mediap. 118
Seminars and Conferencesp. 119
Associations and Youp. 120
A Few Final Tipsp. 120
Advertisingp. 121
Content and Parametersp. 122
Advertising: Taking a Look from the Client's Sidep. 123
Monitor Your Advertisingp. 126
Chapter 12 Your Sales Strategyp. 127
Sales Optionsp. 128
Meet the Parents: Selling to Your Real Clientsp. 130
How Do You Keep Your Customers?p. 131
Expanding Your Business: Additional Sales
Opportunitiesp. 132
Chapter 13 Other Offeringsp. 135
Reading Specialistsp. 136
College Advisorsp. 136
English as a Second Languagep. 138
Career Advancement and Trainingp. 139
Now and in the Futurep. 141
And in the Endp. 141
Appendix
Tutoring Resourcesp. 143
Indexp. 153