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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010279054 | HB615 H87 2011 | Open Access Book | Book | Searching... |
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Summary
Summary
Smart or Lucky? How Technology Leaders Turn Chance into Success
About the Book:
An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world.
To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it.
Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries Based on experiences with hundreds of successful and failed companies in the software market over three decades Author's method has resulted in expanded revenue and increased market success for both large and small companiesInformative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.
Author Notes
Judith Hurwitz is president and CEO of Hurwitz Group, Inc., a strategy consulting and research firm focused on distributed computing technologies. She has been a computer journalist, computer industry analyst, strategy consultant, programmer, and commentator. A highly sought-after consultant for many established and emerging software companies, she is a frequent speaker at industry events and writes a popular blog focused on distributed technology. She lives in Newton, Massachusetts.
For more information, please visit www.smartorlucky.com
Reviews 1
Choice Review
Through a candid analysis of the failures and successes of well-known, technology-based organizations, Hurwitz ably demonstrates that having a good idea for a product/service does not ensure long-run success. Smart or Lucky? is written for the start-up business manager who wants to grow from being an entrepreneurial "silver bullet" provider to becoming a sustainable and critical part of customer success. The advantage of bringing a new idea to market can easily be overshadowed by the lack of focus on solving customer problems and long-term business planning. Hurwitz has established a reputation for giving no-nonsense advice to technical business managers through her consulting, other publications, and conference presentations. Viewing dot-com busts in hindsight provides opportunities for the author to determine what was done correctly or missed entirely. Acknowledging the challenges of painful technology transitions for IT professionals is a critical aspect of continued success, often ignored by managers. The clear writing style, pertinent examples, and distilled success stories in this book ensure solid take-away lessons. Chapter notes provide useful supplemental information. Summing Up: Recommended. Practitioners. N. J. Johnson formerly, Metropolitan State University
Table of Contents
| Introduction | p. ix |
| 1 Lightning Doesn't Strike Twice | |
| What Happens When You're Lucky but Think You're Smart | p. 1 |
| 2 Gaining And Retaining Customers | |
| How to Get Customers to Adopt and Commit to Technology | p. 27 |
| 3 You're Not Dead Yet | |
| How Some Companies Come Back from Near Death Experiences | p. 41 |
| 4 The Google Sneak Attack | |
| Supplanting the Market Leader | p. 61 |
| 5 Hero Worship | |
| Gaining Loyalty by Helping Your Customers Find Personal Success | p. 81 |
| 6 Lessons From the Lemmings Era | |
| How Out-of-Control Dot-Coms Fueled the Future | p. 97 |
| 7 The Gotcha Syndrome | |
| Why Promising Technologies Fail | p. 113 |
| 8 Standing On the Shoulders of Pioneers | |
| How Lessons Learned from the Past Pave the Way for New Technology | p. 133 |
| 9 The Silver Bullet Syndrome | |
| Beware of Solutions That Appear Too Good to Be True | p. 157 |
| 10 Splitting Up Is Hard to Do | |
| When Walking Away from Legacy Products Makes Sense | p. 173 |
| Conclusion: Ten Rules for Turning Luck into Sustainable Success | p. 189 |
| Notes | p. 197 |
| Acknowledgments | p. 205 |
| About the Author | p. 207 |
| Index | p. 209 |
