Cover image for An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
Title:
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
Personal Author:
Prabagaran Baskeren
Publication Information:
2012
Physical Description:
xii, 73 p. : ill. ; 30 cm.
General Note:
Supervisor : Harihoderi Selamat

Also available in CD-ROM : CP 033967 ra
Subject Term:
Customer relations -- Management

Mobile commerce
Added Author:
Harihodin Selamat, Assoc. Prof. Dr.
Added Corporate Author:
Fakulti Sains Komputer dan Sistem Maklumat
DSP_DISSERTATION:
Thesis (Sarjana Sains (Pengurusan Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2012

Available:*

Library
Item Barcode
Call Number
Material Type
Item Category 1
Status
Searching...
 33000000009931 HF5415.5 P73 2012 raf Closed Access Thesis UTM Master Thesis (Closed Access)
Searching...

On Order