The effect of brand equity towards customer loyalty:a case study on nike

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Publication Information:

2010

Physical Description:

xvi, 80 p. : ill. ; 30 cm.

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Also available in CD-ROM :

Supervisor : Dr Huam Hon Tat

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

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