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Subject: Marketing

Author

(1)

Bursk, Edward Collins, 1907-

(1)

Cespedes, Frank V., 1950-

(1)

Govindarajan, M.

(1)

Institution of Electrical Engineers (Great Britain)

(1)

(1)

Kipnis, Eva, editor

(1)

Mutum, Dilip S., editor

(1)

(1)

Roy, Sanjit Kumar, editor

(1)

(1)

Spekman, Robert E.

(1)

Language

(6)

Format

(7)

Material Type

Open Access Book

Subject

Business planning

(1)

Economics/Management Science

(1)

Engineering -- Data bases

(1)

Export marketing -- Cross cultural studies

(1)

Marketing -- Case studies

(1)

Technology -- Marketing

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1.

Cover image for Marketing cases from emerging markets

Marketing cases from emerging markets

by

Mutum, Dilip S., editor

Author

Mutum, Dilip S., editor, Roy, Sanjit Kumar, editor, Kipnis, Eva, editor

Format:

Call Number

HF5415 M3744 2014

Publisher

Springer,

Publication Date

2014

ISBN

9783642368608

Available:
Holds:
Copies:

SD_ILS:831585

2.

Cover image for Marketing management : concepts, cases, challenges and trends

Marketing management : concepts, cases, challenges and trends

Marketing management : concepts, cases, challenges and trends

by

Govindarajan, M.

Author

Govindarajan, M.

Format:

Call Number

HF5415 G68 2009

Edition

2nd ed.

Publisher

Prentice-Hall,

Publication Date

2009

ISBN

9788120332591

Available:
Holds:
Copies:

SD_ILS:782469

3.

Cover image for Bringing technology to market : trends, cases, solutions

Bringing technology to market : trends, cases, solutions

by

Plotner, Olaf

Author

Plotner, Olaf, Spekman, Robert E.

Format:

Call Number

HF5415 B745 2007

Publisher

Wiley-VCH,

Publication Date

2007

ISBN

9783527502707

Available:
Holds:
Copies:

SD_ILS:175721

4.

Cover image for Managing marketing linkages : text, cases and readings

Managing marketing linkages : text, cases and readings

by

Cespedes, Frank V., 1950-

Author

Cespedes, Frank V., 1950-

Format:

Call Number

HF5415 C47 1996

Publisher

Prentice Hall,

Publication Date

1996

ISBN

9780132349239

Available:
Holds:
Copies:

SD_ILS:110780

5.

Cover image for Marketing for engineers

Marketing for engineers

Marketing for engineers

by

Bayliss, J. S.

Author

Bayliss, J. S., Institution of Electrical Engineers (Great Britain)

Format:

Call Number

TA153 B38 1985

Publisher

Peter Peregrinus,

Publication Date

1985

ISBN

9780863412080

Available:
Holds:
Copies:

SD_ILS:285678

6.

Cover image for International marketing : concepts, techniques and cases

International marketing : concepts, techniques and cases

International marketing : concepts, techniques and cases

by

Saxena, Rajan

Author

Saxena, Rajan, Kapoor, M. C.

Format:

Call Number

HF5415.S29 1984

Publisher

Tata McGraw-Hill,

Publication Date

1984

Available:
Holds:
Copies:

SD_ILS:237040

7.

Cover image for Cases in marketing management

Cases in marketing management

Cases in marketing management

by

Bursk, Edward Collins, 1907-

Author

Bursk, Edward Collins, 1907-

Format:

Call Number

HF5415.B86

Publisher

Prentice-Hall,

Publication Date

1965

ISBN

9780131188518

Available:
Holds:
Copies:

SD_ILS:440995

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