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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

by

Gummesson, Evert, 1936-

Author

Gummesson, Evert, 1936-

Format:

Call Number

HF5415.55 G85 2002

Edition

2nd ed.

Publisher

Butterworth-Heinemann,

Publication Date

2002

ISBN

9780750654074

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2.

Cover image for Case Theory In Business And Management :bReinventing Case Study Research

Case Theory In Business And Management :bReinventing Case Study Research

by

Gummesson, Evert, 1936-, author

Author

Gummesson, Evert, 1936-, author

Format:

Call Number

HD30.4 G86 2017

ISBN

9781446210611

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