Title:
Engaging and influencing consumers
Personal Author:
Publication Information:
New York : Nova Science Publishers, c2009
Physical Description:
viii, 69 p. ; 23 cm.
ISBN:
9781604710540
9781607410546
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010244956 | RA440 C36 2009 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The Medicare Payment Advisory Commission recognises the importance of engaging consumers in the movement to promote greater quality and efficiency in the healthcare system. In this project, MedPAC contracted with Mathematica Policy Research, Inc. (MPR) to explore what can be learned from other public health campaigns in other arenas about strategies for engaging consumers and influencing their behaviour.
Table of Contents
| Preface |
| Introduction |
| Research Approach |
| Theory-Driven Components of Public Health Campaigns |
| Elements of Campaign Success |
| Challenges of Public Health Consumer Education Programs |
| Implications for Medicare |
| Index |
