Title:
International marketing
Personal Author:
Series:
McGraw-Hill/Irwin series in marketing
Edition:
14th ed.
Publication Information:
New York, NY : McGraw-Hill, 2009
Physical Description:
xxxi, 711 p. : ill. ; 29 cm.
ISBN:
9780073380988
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010197100 | HF1416 C374 2009 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
