Consumer behavior : building marketing strategy

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Title:

Consumer behavior : building marketing strategy

Personal Author:

Hawkins, Del I.

Edition:

10th ed.

Publication Information:

Boston : McGraw-Hill/Irwin, 2007

Physical Description:

xxiv, 790 p. : col. ill. ; 27 cm.

ISBN:

9780073261546

General Note:

Accompanied by CD-ROM : CP 014849

Subject Term:

Consumer behavior -- United States

Market surveys -- United States

Consumer behavior -- United States -- Case studies

Added Author:

Mothersbaugh, David L.

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010176200	HF5415.33.U6 H38 2007	Open Access Book	Book	Searching... Unknown

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