Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000091920 | HD69.C6 H63 1994 | Open Access Book | Book | Searching... |
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Summary
Summary
At last, a complete business plan guide just for independentconsultants! . . . And who better to write it than North America's#1 bestselling author on consulting?
Unlike most general business plan books that focus on raisingcapital and applying for loans, this unique do-it-yourself guideconcentrates on defining services and products. Written by HermanHoltz, the nation's leading expert on making it as an independentconsultant, it tells you everything you need to know to develop arealistic, workable business plan that prepares you for anycontingency and helps guide your day-to-day decision making as yourbusiness flourishes and grows. Numerous illustrations andworksheets guide your every step and save you the drudgery ofstarting from scratch. This book covers all business planningtopics of crucial concern to consultants, including:
* Defining your products or services
* Market research and sales strategies
* Rate structures and income projections
* Worksheets to help you create objectives and set goals
* Sample business plan
Includes the Author's Disk to help you prepare your business plan,from defining your services and target market to estimatingstart-up costs, setting rates and consulting fees, and projectingincome. Boilerplate contracts and letters of agreement are alsoprovided.
Author Notes
HERMAN HOLTZ is an all-time bestselling author on consulting whose books on the subject have sold in the hundreds of thousands of copies in the United States and abroad. His other books include How to Succeed as an Independent Consultant, The Consultant's Guide to Proposal Writing, and The Consultant's Guide to Winning Clients, all published by Wiley.
Table of Contents
| Why You Need a Business Plan |
| Mission Statements and Business Definitions |
| Start-Up Planning |
| Initial Commitments |
| Market Analysis |
| Analyzing and Qualifying Markets and Segments |
| The Marketing Plan |
| Planning the Presentations and Using the Tools |
| Zeroing in on Your Market |
| Rates and Pricing |
| The Financial Side of the Business |
| A Sample Business Plan |
| Appendix |
| Index |
