Cover image for Proceedings of the International Sysmposium on Gaining Competetive Advantage Through Marketing : current issues and future challenges for small and medium scale enterprises, October 11-12, 1993, Hotel Istana, Kuala Lumpur
Title:
Proceedings of the International Sysmposium on Gaining Competetive Advantage Through Marketing : current issues and future challenges for small and medium scale enterprises, October 11-12, 1993, Hotel Istana, Kuala Lumpur
Publication Information:
Bangi : UKM, 1993
Subject Term:
Marketing -- Management -- Congresses

Industrial management -- Congresses
Added Author:
Nik Rahimah Nik Yacob
Added Conference Author:
International Symposium on Gaining Competitive Advantage Through Marketing (1993 : Kuala Lumpur)

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 30000002424889 HF5411.P76 1993 f Open Access Book Proceedings, Conference, Workshop etc.
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