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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010069403 | RC967 W67 1996 | Open Access Book | Book | Searching... |
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Summary
Summary
Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text aims to review the state of the art and offer ideas and suggestions for how stress-related employee health problems can be combated through the provision of effective fitness and exercise programmes.
Author Notes
Jorge Frascara is Professor of Art and Design at the University of Alberta, a Fellow of the Society of Graphic Designers of Canada
Bernd Meurer is Professor of Design at the Fachhochschule Darmstadt and Founding Director of the Laboratorium der Zivilisation
Jan van Toorn is a graphic designer, and the Director of the Jan van Eyck Akademie in Maastricht
Dietmar Winkler is Professor of Design at the University of Massachusetts at Dartmouth
Table of Contents
Contributors | p. ix |
Acknowledgements | p. xii |
Introduction | p. 1 |
1 Mapping the terrain | |
1.1 Visual communication design: a working profile | p. 3 |
1.2 Discipline and interdiscipline | p. 5 |
1.3 The audience | p. 8 |
1.4 The designer | p. 11 |
1.5 Design, meaning, order and freedom | p. 28 |
1.6 Summary | p. 31 |
2 Design methods | |
2.1 The quantifiable and the human dimension | p. 33 |
2.2 The insufficiency of semiotics | p. 37 |
2.3 Some markers in the field | p. 39 |
2.4 The visualization of strategies | p. 40 |
2.5 Sorting requirements | p. 42 |
2.6 The question of validity in data collection Zoe Strickler | p. 43 |
3 Targeting communications: traffic safety project report | |
3.1 Introduction | p. 61 |
3.2 Creating a background | p. 61 |
3.3 Profile of the target group | p. 68 |
3.4 The focus group sessions | p. 71 |
3.5 Narrowing down the target group | p. 93 |
3.6 Recommendations for a communication campaign strategy | p. 95 |
3.7 Future action | p. 98 |
3.8 The campaign concept: focus and choices | p. 99 |
3.9 Visualizing ideas | p. 100 |
4 Case histories | |
4.1 Introduction | p. 107 |
4.2 Australia's Transport Accident Commission Campaign | p. 107 |
4.3 Britain's Health and Social Security forms | p. 112 |
4.4 Australia's Capita Insurance Company forms | p. 116 |
4.5 British Telecom: the telephone book project | p. 117 |
5 Profiling the communication designer | |
5.1 Introduction | p. 119 |
5.2 The transformation of design Bernd Meurer | p. 119 |
5.3 Deschooling and learning in design education Jan van Toorn | p. 126 |
5.4 Design practice and education: moving beyond the Bauhaus model | p. 129 |
Bibliography | p. 137 |
Index | p. 141 |