Title:
Marketing for engineers
Personal Author:
Publication Information:
London : Peter Peregrinus, 1985
ISBN:
9780863412080
Added Corporate Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000000486153 | TA153 B38 1985 | Open Access Book | Great Book | Searching... |
Searching... | -46516 | TA153 B38 1985 | Open Access Book | Book | Searching... |
Searching... | 30000000486161 | TA153 B38 1985 | Open Access Book | Book | Searching... |
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Summary
Summary
UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing responsibilities are often accepted by engineers who have little formal marketing training and an incomplete grasp of marketing principles. relevant to the UK engineering industry. It is aimed not only at engineers with little or no marketing experience, but also at those with existing experience who wish to fit their knowledge into a systemized approach.