Cover image for Marketing for engineers
Title:
Marketing for engineers
Personal Author:
Publication Information:
London : Peter Peregrinus, 1985
ISBN:
9780863412080

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30000000486153 TA153 B38 1985 Open Access Book Great Book
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-46516 TA153 B38 1985 Open Access Book Book
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30000000486161 TA153 B38 1985 Open Access Book Book
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Summary

Summary

UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing responsibilities are often accepted by engineers who have little formal marketing training and an incomplete grasp of marketing principles. relevant to the UK engineering industry. It is aimed not only at engineers with little or no marketing experience, but also at those with existing experience who wish to fit their knowledge into a systemized approach.