Cover image for The new global leaders : Richard Branson, Percy Barnevik, and David Simon
Title:
The new global leaders : Richard Branson, Percy Barnevik, and David Simon
Publication Information:
San Francisco : Jossey-Bass Publishers, 1999
ISBN:
9780787946579

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30000005022938 HD62.4 K47 1999 Open Access Book Advance Management
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Summary

Summary

Spend some time with three of today's most noted business pioneers and share their secrets for achieving international success. The New Global Leaders takes readers into the private worlds of Asea Brown Boveri's Percy Barnevik, Virgin founder Richard Branson, and British Petroleum titan David Simon to provide rare and candid profiles of how these charismatic leaders have redefined organizational growth and development in the latter 20th century. The authors were granted unprecedented access to these men and the results are as fascinating as they are informative. Readers are treated to personal interviews with these very powerful and very different personalities, each of whom provides a behind-the-scenes account of how he put his company on the global map. Sharing their philosophies, visions, and strategies, they exemplify leadership in an age of rapid and relentless change and provide new models of success for our post-industrial era.


Author Notes

Manfred F. R. Kets de Vries is a professor at INSEAD, the world's leading global business school, as well as a practicing psychoanalyst and consultant. Author of fifteen books, including the award-winning Life and Death in the Executive Fast Lane (Jossey-Bass, 1995), he has been featured in the New York Times, Fortune, The Economist, Harper's, and the Financial Times. He lives in Paris, France.
Elizabeth Florent-Treacy is a research affiliate in management and leadership at INSEAD. She lives in Fontainebleau.


Reviews 2

Booklist Review

Along with technology, globalization is regularly cited as the key factor driving change in the world today. Many business writers have speculated how organizations need to restructure to adapt to and take advantage of that change. Few have considered the role of organizational leaders in fostering and facilitating the changes wrought by globalization. Kets de Vries, a professor at France's INSEAD business school, has already looked at the impact that leadership has on an organization's "psychological well-being" in a number of books. He now suggests three models of leadership that are effective for international business, and he profiles and interviews three executives who best exemplify those models. Richard Branson, head of Britain's Virgin Group business empire, is a "builder." Percy Barnevik, architect of the merger between the Swedish engineering giant ASEA and its Swiss counterpart Brown Boveri, is an "integrator." David Simon, former chairman of British Petroleum and new U.K. minister of trade and competitiveness, is a "transformer." Each of the three illustrates Kets de Vries' argument that leaders must possess both charisma and "architectural" skills. (Reviewed March 15, 1999)0787946575David Rouse


Library Journal Review

The authors, affiliated with INSEAD, an international business school in France, call Branson the "Builder," Barnevik the "Integrator," and Simon the "Transformer." These three corporate executives (of Virgin, Asea Brown Boveri, and British Petroleum, respectively) are presented as role models of leadership styles for the new global executive. Such leaders must be "charismatic" and "architectural." The executive profiles, including personal interviews, are uneven, often rambling. The authors attempt to throw in a dash of nearly every management concept in vogue in the past ten years. Each of the three units in the book ends with a "key points" page outlining the company's competitive edge based on the executive's style. At least that feature pulls together elements of the unit, giving some structure to the content. Not a necessary purchase, except for collections striving to be all-inclusive.ÄSusan DiMattia, "Library Journal" (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


Table of Contents

Acknowledgmentsp. ix
Preface: Role Models for Tommorrowp. xi
Introduction: Global Leadershipp. xxi
Part 1 Richard Bransonp. 1
1. Richard Branson: The Builderp. 3
2. Branson's Virginp. 10
3. An Interview with Richard Bransonp. 39
Part 2 Percy Barnevikp. 59
4. Percy Barnevik: The Integratorp. 61
5. Percy Barnevik and ABBp. 67
6. An Interview with Percy Barnevikp. 90
Part 3 David Simonp. 109
7. David Simon: The Transformerp. 111
8. Transformational Leadership at British Petroleump. 117
9. An Interview with David Simon and John Brownep. 137
Conclusion: Practices of Vanguard Companiesp. 155
Notesp. 173
About the Authorsp. 179
Indexp. 181