Cover image for The Internet business companion : growing your business in the electronic age
Title:
The Internet business companion : growing your business in the electronic age
Personal Author:
Publication Information:
Reading, Mass. : Addison-Wesley, 1995
ISBN:
9780201408508
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30000000156178 HD30.335 A54 1995 Open Access Book Book
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30000003377821 HD30.335 A54 1995 Open Access Book Book
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30000003832007 HD30.335 A54 1995 Open Access Book Book
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Summary

Summary

This hands-on guide to doing business on the Internet provides a framework by which businesses can strategically plan their Internet futures. It explains what the Internet is, how to assess online needs and opportunities, how to get connected and how to make that connection profitable. Other features include: coverage of how to use the Internet to achieve many vital business tasks, including research, internal communication, product support and marketing; and discussions of the non-commercial origins and online culture of the Internet so that business users can gain maximum benefit from their online connections.


Author Notes

David Angell and Brent Heslop are Internet consultants and are partners in Bookware, a Silicon Valley technical communications firm. They have written fourteen books on a range of computer topics and are the authors of The Instant Internet Guide and The Elements of E-Mail Style (both from Addison-Wesley).

David Angell and Brent Heslop are Internet consultants and are partners in Bookware, a Silicon Valley technical communications firm. They have written fourteen books on a range of computer topics and are the authors of The Instant Internet Guide and The Elements of E-Mail Style (both from Addison-Wesley).



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Table of Contents

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