Cover image for E-learning strategies :  how to get implementation and delivery right first time
Title:
E-learning strategies : how to get implementation and delivery right first time
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ISBN:
9780470849224

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30000010018102 LB1044.87 M65 2003 Open Access Book Advance Management
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Summary

Summary

As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants


Author Notes

Don Morrison is a successful film writer and director who has worked at the cutting edge of media. A pioneer in the area of interactive media in the early 1980s, he has spent the last two decades creating training content in film, video, multimedia, and e-learning. The quality and innovation which are characteristic of his work have been recognised through more than twenty industry awards.

More recently he has worked with PWC Consulting to design, develop, and implement a global e-learning solution for its consultants. Part of this book is based on his research and experience with PWC.


Table of Contents

Introduction
Part I E-Learning Primer
Chapter 1 Defining Terms:Get Comfortable with E-Learning
Chapter 2 The New Learning Landscape:E-Learning Is Here to Stay
Chapter 3 ROI, Metrics, And Evaluation:How Can We Tell If We're Getting It Right?
Chapter 4 The E-Learning Cycle:Once Is Not Enough
Part II Learning Strategy
Chapter 5 Business Drivers:The Real Reasons for Implementing E-Learning
Chapter 6 E-Learning Strategy:Dramatically Improve Your Chance of Success
Part III Implementation
Chapter 7 The Project Team:Who You Need ... What They Do
Chapter 8 Infrastructure:Denial Isn't an Option
Chapter 9 Vendor Relationships:Good Partners Help You Learn and Move Fast
Chapter 10 Learning Management Systems:The Engines of E-Learning
Chapter 11 Testing:Mission-Critical, Not Nice to Have
Part IV Delivery
Chapter 12 Multi-Channel Delivery:Leveraging the Learning Value Chain
Chapter 13 Learner Support:Learning With the Aid of a Safety Net
Chapter 14 Developing Curricula:Signposted Paths to Performance Improvement
Chapter 15 E-Learning Standards:Protecting Investment and Leveraging Technology
Chapter 16 Instructional Design:Must Try Harder
Chapter 17 The Content Development Process:Managing E-Learning's Payload
Part V Case Studies
Chapter 18 PwC Consulting:Integrating Learning and Knowledge
Chapter 19 BP:Embedding an E-Learning Capability
Chapter 20 The Royal Bank of Scotland Group:Delivering in an Immature Market
Chapter 21 The Dow Chemical Company:High Commitment, High ROI, High Volume
Part VI Future Directions
Chapter 22 Future Directions:Where E-Learning Is Headed
Appendix
Appendix 1 E-Learning Newsletters
Appendix 2 Online Resources
Appendix 3 Glossary
Index