Summary

This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail. Other features of the text include: tips and hints on how to use on-line services to strengthen customer relations by keeping in contact; real-life case studies on company promotion of their products on-line; a guide to the do's and don'ts of on-line etiquette; and a look at the future of on-line marketing.