Title:
A guide to web marketing : successful promotional on the net
Personal Author:
Publication Information:
London : Kogan Page, 2000
ISBN:
9780749431853
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000005163989 | HF5415.I265 D49 2000 | Open Access Book | Book | Searching... |
Searching... | 30000005196294 | HF5415.I265 D49 2000 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This book recognises the fact that any marketing plan now has to incorporate the internet. As a channel for PR, advertising and sales (as well as entertainment, education and communication) a web-site and associated ventures are invaluable sources of marketing space and expression.