Cover image for A guide to web marketing :  successful promotional on the net
Title:
A guide to web marketing : successful promotional on the net
Personal Author:
Publication Information:
London : Kogan Page, 2000
ISBN:
9780749431853

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30000005163989 HF5415.I265 D49 2000 Open Access Book Book
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30000005196294 HF5415.I265 D49 2000 Open Access Book Book
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Summary

Summary

This book recognises the fact that any marketing plan now has to incorporate the internet. As a channel for PR, advertising and sales (as well as entertainment, education and communication) a web-site and associated ventures are invaluable sources of marketing space and expression.