Cover image for The big book of marketing : lessons and best practices from the world's greatest companies
Title:
The big book of marketing : lessons and best practices from the world's greatest companies
Publication Information:
New York : McGraw-Hill, c2010
Physical Description:
xv, 464 p. : ill. ; 24 cm.
ISBN:
9780071621250
Added Author:

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30000010253397 HF5415 B54 2010 Open Access Book Book
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