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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004612077 | HF5415.I265 M49 2005 | Open Access Book | Book | Searching... |
Searching... | 30000004609172 | HF5415.1265 M49 2005 | Open Access Book | Book | Searching... |
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Summary
Summary
Cold calling is almost universally despised by salespeople and the people they call. Voice mail, diligent secretaries, caller ID, and e-mail pitches all conspire to foil sales professionals from reaching prospects by phone. Plus, new legislation has made many cold calls illegal. This practical how-to guide of new cold calling tactics includes tips on using the latest technologies.
Author Notes
Mitch Meyerson is an internationally recognized expert in business development and personal growth
Reviews 1
Choice Review
Internet commerce presents marketers with two major challenges: how to stand out in an increasingly crowded marketplace and how to attract new customers. This easy-to-read primer addresses these major topics. Meyerson, a business development/marketing professional, identified and interviewed 24 highly successful e-commerce practitioners who have addressed some aspect of the above two challenges in their e-commerce operations. He relates their experiences and strategies in these interviews, devoting a chapter to each practitioner. This approach produces a cohesive, well-designed template that allows the reader easy comparisons and the ability to flip back and forth between the various perspectives offered. This book is an exploration of the "now" in online marketing. E-commerce is projected to continue to grow rapidly, and e-commerce technology use will no doubt evolve just as rapidly. This volume might prove to be the first edition of a continuing series that tracks these developments for the interested reader. ^BSumming Up: Recommended. General readers; students, lower-division undergraduate and up; and practitioners. S. A. Schulman CUNY Kingsborough Community College
Table of Contents
| Foreword | p. vii |
| Acknowledgments | p. ix |
| Introduction | p. xi |
| 1 Mark Victor Hansen: The Million Dollar Mindset | p. 1 |
| 2 Robert Allen: Creating Multiple Streams of Income on the Internet | p. 11 |
| 3 Jay Conrad Levinson: Guerrilla Marketing Online and Offline | p. 21 |
| 4 Marlon Sanders: Building Your Online Brand | p. 31 |
| 5 Yanik Silver: Writing Web Copy That Sells | p. 41 |
| 6 Maria Veloso: The Seduction of the Online Surfer | p. 57 |
| 7 David Garfinkel: The Magical Power of Headlines | p. 73 |
| 8 Alex Mandossian: Traffic Conversion Secrets | p. 93 |
| 9 Rob Bell: How to Automate Your Online Marketing | p. 105 |
| 10 Jim Black: Building Your Business Using Audio, Web, and Video Conferencing | p. 115 |
| 11 John Paul Mendocha: Speed Selling on the Internet | p. 123 |
| 12 Chris Murch: eBay-The World's Online Marketplace | p. 137 |
| 13 Jon Keel: Mastering Pay-Per-Click: Google, Overture, and More | p. 147 |
| 14 Dearl Miller: Advanced Traffic Strategies | p. 157 |
| 15 Martin Wales: Publicity for Your Online Success | p. 171 |
| 16 Declan Dunn: Mastering Affiliate Programs | p. 181 |
| 17 Jimmy D. Brown: Mastering E-mail Marketing | p. 191 |
| 18 Craig Perrine: Proven List-Building Strategies | p. 205 |
| 19 Paul Myers: The Perils of the Internet and What You Can Do to Protect Yourself | p. 219 |
| 20 Andy Wibbels: Understanding Blogs and RSS Feeds | p. 231 |
| 21 Mitch Meyerson: Coaching and the Virtual Business | p. 245 |
| 22 Joe Vitale: Joint Ventures: The Secret to Profit and Productivity Online | p. 257 |
| 23 Michael Port and Mitch Meyerson: How to Create Products for the Web | p. 265 |
| 24 Tom Antion: Using Exit Strategies to Make More Money | p. 277 |
| Resources | p. 285 |
| Index | p. 287 |
