Search Results for Internet advertising

4 Results Found

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Consumers' attitude towards social network advertising and its impact on purchase intention

Ng, Xiang Yi, 1989-, author

Author

Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1265 N49 2012 raf

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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Consumers' attitude towards social network advertising and its impact on purchase intention

Ng, Xiang Yi, 1989-, author

Author

Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

CP 063002 ra

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Available:
Holds:
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Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S.

Author

Eastin, Matthew S., Daugherty, Terry, 1971-, Burns, Neal M., 1933-

Format:

Call Number

HF5821 H27 2011 f

Publisher

Information Science Reference,

Publication Date

2011

ISBN

9781605667928

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Corak dan pengaruh pengguna ke atas pembelian barangan secara online

Azzahra Sabran

Author

Azzahra Sabran, Abu Bakar Abdul Hamid, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.32 A99 2009 raf

Publication Date

2009

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Available:
Holds:
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