Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition

Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!

Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same

If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

Author Notes

PATRICK SCHWERDTFEGER has spent his life starting and building small business ventures. He is an award-winning speaker, presenting keynotes, workshops, and seminars on cutting-edge marketing strategies for entrepreneurs. He is the founder of the Entrepreneur and Small Business Academy, one of the nation's largest entrepreneur communities. Hundreds of small businesses and self-employed professionals have used his strategies to build their online identities and develop new businesses using online channels.

Acknowledgments	p. xiil
Part 1 Define Your Business Model	p. 1
Chapter 1 Introduction	p. 3
Chapter 2 Develop Expertise	p. 6
Chapter 3 Belief Systems	p. 8
Chapter 4 Problems + PAIN = Profit	p. 11
Chapter 5 Value Proposition	p. 13
Chapter 6 Elevator Pitch	p. 15
Chapter 7 Target Market	p. 18
Chapter 8 List of Prospects	p. 21
Chapter 9 E-mail Distribution Lists	p. 24
Chapter 10 Write a Business Plan	p. 28
Part 2 Plan Your Internet Presence	p. 31
Chapter 11 Google Codes and Alerts	p. 33
Chapter 12 Keyword Ideas	p. 36
Chapter 13 Keyword Research	p. 38
Chapter 14 Positioning Statement	p. 41
Chapter 15 Website Sales Function	p. 44
Chapter 16 Website Cornerstone: Focus	p. 47
Chapter 17 Website Cornerstone: Depth	p. 50
Chapter 18 Website Cornerstone: Value	p. 53
Chapter 19 Website Conversation	p. 56
Chapter 20 Expand the Frame	p. 59
Chapter 21 Categorize Your Content	p. 62
Chapter 22 Beginner Content = Trust	p. 64
Chapter 23 Intermediate Content = List	p. 67
Chapter 24 Advanced Content = Revenue	p. 70
Chapter 25 Killer Sales Copy	p. 73
Part 3 Build Your Website and Blog	p. 77
Chapter 26 Website Development	p. 79
Chapter 27 The Blogosphere	p. 81
Chapter 28 Negative Comments	p. 83
Chapter 29 SEO: Keyword Saturation	p. 86
Chapter 30 SEO: Inbound Links	p. 89
Chapter 31 SEO: Surrogate Homepages	p. 92
Chapter 32 SEO: Diagnostic Tools	p. 95
Chapter 33 Google Analytics	p. 98
Chapter 34 Understand Analytics Data	p. 100
Chapter 35 Making Sales Online	p. 103
Chapter 36 Website Shopping Cart	p. 106
Chapter 37 Outsource Basic Tasks	p. 109
Part 4 Populate Internet Properties	p. 113
Chapter 38 Internet Directories	p. 115
Chapter 39 Blog Directories	p. 117
Chapter 40 Outbound Links = Currency	p. 119
Chapter 41 Subscribe to Top Bloggers	p. 121
Chapter 42 Interviews and Guest Bloggers	p. 123
Chapter 43 Blog Carnivals	p. 126
Chapter 44 Conversations Are Markets	p. 128
Chapter 45 Social Bookmarking	p. 131
Chapter 46 Online Branding	p. 134
Chapter 47 Optimize Google Places	p. 137
Chapter 48 Leverage Yelp for Business	p. 140
Part 5 Attract Qualified Prospects	p. 143
Chapter 49 Understand the Process	p. 145
Chapter 50 E-mail Marketing	p. 148
Chapter 51 Start a Podcast	p. 151
Chapter 52 Publish Articles Online	p. 154
Chapter 53 Post on Blogs and Forums	p. 157
Chapter 54 Post on Yahoo! and Amazon	p. 160
Chapter 55 Online Classified Advertising	p. 163
Chapter 56 Pay-Per-Click Advertising	p. 166
Chapter 57 Write a Press Release	p. 170
Chapter 58 Start a Group or Club	p. 173
Chapter 59 Event Marketing Strategies	p. 176
Chapter 60 Product Launch Formula	p. 180
Chapter 6l Build Massive Credibility	p. 183
Part 6 Leverage Social Media	p. 187
Chapter 62 Social Media Mantras	p. 189
Chapter 63 Social Media Integration	p. 191
Chapter 64 Twitter: Share Tips	p. 193
Chapter 65 Twitter: Search Keywords	p. 196
Chapter 66 Twitter: Incentivize Interaction	p. 199
Chapter 67 LinkedIn: Precision E-mails	p. 201
Chapter 68 LinkedIn: Profile Basics	p. 204
Chapter 69 LinkedIn: Google Ranking	p. 207
Chapter 70 LinkedIn: Pimp Your Profile	p. 210
Chapter 71 Facebook: Facilities	p. 214
Chapter 72 Facebook: Communication	p. 217
Chapter 73 Facebook: Biggest Opportunity	p. 220
Chapter 74 Facebook: Places and Deals	p. 223
Chapter 75 YouTube: Viral Content	p. 226
Chapter 76 YouTube: Demonstrate Expertise	p. 229
Chapter 77 YouTube: Video Promotion	p. 233
Chapter 78 Social Media Monitoring	p. 236
Part 7 Conclusions and Execution	p. 239
Chapter 79 Wow Your Audience	p. 241
Chapter 80 Consistency Wins	p. 243
About the Author	p. 245
Index	p. 247

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