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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010175868 | TR897.7 F48 2007 | Open Access Book | Book | Searching... |
Searching... | 30000003493578 | TR897.7 F48 2007 | Open Access Book | Book | Searching... |
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Summary
Summary
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
Author Notes
A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.
Table of Contents
| Flash Advertising Quick Start |
| Constants and Considerations |
| Designing Banner Ads |
| Preparing and Building Ads |
| Forms and Data in Ads |
| File Optimization |
| Third Party Rich Media Technologies |
| Trafficking and Tracking Your Ads |
| Designing Micro Sites |
| Preparing and Building Micro Sites |
| Driving Traffic to Your Micro Site |
| Advertising Examples |
| Snippets and Classes |
