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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003841776 | HF5415.1265 H33 1997 | Open Access Book | Book | Searching... |
Searching... | 30000005022276 | HF5415.1265 H33 1997 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
Author Notes
John Hagel III is a principal in McKinsey and Company, Inc.'s, Silicon Valley office and leader of the firm's Interactive Multimedia Practice.
Arthur G. Armstrong is a manager in McKinsey's New York office. The two have served a broad range of clients on virtual community initiatives.
Reviews 1
Library Journal Review
According to Hagel and Armstrong, both with the multimedia firm McKindey & Company, virtual communities are the marketplaces of the future. Representing more than a physical place on the Internet, they are an evolution in business dynamics. By providing a common forum on the Internet for consumers to share information, the authors argue, vendors are seeking access to these valuable market enclaves, hence creating a power shift from the vendor to the customer. The authors clearly demonstrate their professional experience and business acumen regarding this new market forum. Their book is a manifesto for a generation of entrepreneurs hoping to learn about the future of the online economy. Recommended for those seriously interested in the direction of business markets.Dennis Krieb, St. Charles Cty. Community Coll. Lib., St. Peters, Mo. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Table of Contents
| Preface | p. ix |
| Part I The real value of virtual communities | |
| Chapter 1 The race belongs to the swift | p. 2 |
| Chapter 2 Reversing markets: how customers gain | p. 16 |
| Chapter 3 The new economics of virtual communities | p. 41 |
| Chapter 4 The shape of things to come | p. 82 |
| Part II Building a virtual community | |
| Chapter 5 Choosing the way in | p. 112 |
| Chapter 6 Laying the foundation: getting to critical mass | p. 131 |
| Chapter 7 The gardener's touch: managing organic growth | p. 150 |
| Chapter 8 Equipping the community: choosing the right technology | p. 171 |
| Part III Positioning to win the broader game | |
| Chapter 9 Rethinking functional management | p. 186 |
| Chapter 10 Reshaping markets and organizations | p. 203 |
| Management agenda | p. 217 |
| Further reading | p. 221 |
| Index | p. 225 |
| About the authors | p. 239 |
