Title:
Impact of e-commerce on consumers and small firms
Publication Information:
Aldershot, England ; Burlington, VT : Ashgate, c2006
Physical Description:
xv, 264 p. : ill. ; 24 cm.
ISBN:
9780754644163
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010237014 | HF5548.32 I46 2006 | Open Access Book | Book | Searching... |
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Summary
Summary
The text is divided into three parts: 'Impact of e-Commerce on Small Firms', 'Internet Marketing and Website Effectiveness' and 'Impact of e-Commerce on Consumers'.
Author Notes
Department of Construction Management and Engineering, University of Reading, UK.
050
Table of Contents
| IntroductionColin Gray and Salvatore Zappala |
| Part I Impact of e-Commerce on Small Firms: Stage models of ICT adoption in small firmsColin Gray |
| Social influence and diffusion of innovations in educationCarlo Tomasetto and Felice Carugati |
| Climate for innovation, attitudes to internet and ICT adoption in small firmsSalvatore Zappala and Guido Sarchielli |
| Changing leadership cultures in e-commerce service industryMikko Ruohonen |
| e-business and small firms in LondonJane Tebbutt |
| The value of internet forums to small rural businessesRobert Mochrie and Laura Galloway and David Deakins |
| e-business and the work organization in craft enterprisesSabine Wendt and Tatjana Grek and Lothar Lissner |
| Part II Internet Marketing and Website Effectiveness: Internet marketing and the Portuguese marketplaceRute Xavier and Francisco Costa Pereira |
| e-marketing adoption in organizationsAbdel Monim Shaltoni |
| World wide markets and the World Wide Web: problems and possibilities for small businessesHeather Fulford |
| Website usability: cognitive versus activity theory approachesElvis Mazzoni |
| Part III Impact of e-Commerce on Consumers: Consumption on the netLaura Sartori |
| Affective states, purchase intention and perceived risk in online shoppingElfriede Penz and Erich M. Kirchler |
| Risk perception in online shoppingMarco G. Mariani and Salvatore Zappala |
| The fun side of the internetDaniele Scarpi |
| Risk Perception as a motivational barrier for online purchasingAnnamaria Silvana de Rosa and Elena Bocci and Sara Saurini |
| Conclusions: common themes and future perspectivesSalvatore Zappala and Colin Gray |
| Index |
