Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005005719 | HF1452.5.P16 L37 1995 | Open Access Book | Advance Management | Searching... |
On Order
Summary
Summary
An essential how-to guide for companies doing business Asia Pacific
Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region--South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand--have been virtually overlooked.
Strategies for Asia Pacific , the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.
Author Notes
Philippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France. Hellmut Schutte is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.
Reviews 1
Choice Review
Written by two professors affiliated with the European Institute of Business Administration (France), this informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate. It is an important source of information because the authors first explain the different traditions and rules of behavior that dominate business in Asian Pacific countries (Japan, Korea, China, and the smaller tigers of Southeast Asia), and then discuss the implications of these traditions for the non-Asian businessperson who is likely to want to engage in commerce or business partnerships in these countries. The volume is very clear and readable, and the information is presented at a level that will appeal to a wide audience because it is neither too academic, nor too elementary. Recommended for professional, academic, and public libraries. E. Miller University of Washington
