Summary

Ten years after its original publication, The Radio Station, now in its fourth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. In a fresh and engaging style, The Radio Station, Fourth Edition, details all departments within a radio station, including: Station management Programming Sales News Research promotion Traffic and billing Production Engineering Consulting and syndication The fourth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field. Michael C. Keith is professor of communication at Boston College. He has also taught at George Washington University, Emerson College, and Marquette University, and has served as chair of Education at the Museum of Broadcast Communications. He has also been employed by a dozen broadcast stations in positions ranging from manager and account executive to announcer and copywriter. He is the coauthor, with Robert L. Hilliard, of Global Broadcasting Systems and The Broadcast Century (both published by Focal Press) and the author of several books on radio including, Signals in the Air, the first book-length study of native broadcasting in America.