Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000003962630 | HF5415.13 M376 1996 | Open Access Book | Book | Searching... |
Searching... | 30000003466087 | HF5415.13 M376 1996 | Open Access Book | Advance Management | Searching... |
Searching... | 30000003607524 | HF5415.13 M376 1996 | Open Access Book | Advance Management | Searching... |
Searching... | 30000003607482 | HF5415.13 M376 1996 | Open Access Book | Book | Searching... |
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Summary
Summary
Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation
Table of Contents
Understanding Marketing Management |
Analysing Marketing Opportunities |
Researching and Selecting Target Markets |
Developing Marketing Strategies |
Planning Marketing Programmes |
Organising |
Implementing and Controlling Marketing Effort |