Title:
Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention
Personal Author:
Publication Information:
2015
Physical Description:
xviii, 106 p. : ill. (some col.) ; 30 cm.
General Note:
Also available in CD-ROM : CP 057824 ra
Supervisor : Dr. Zuraidah Sulaiman
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000015108 | XX(855732.2) | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
