Cover image for Business in the cloud : what every business needs to know about cloud computing
Title:
Business in the cloud : what every business needs to know about cloud computing
Personal Author:
Publication Information:
New York : Wiley, 2011
Physical Description:
xv, 204 p. : ill., maps ; 24 cm.
ISBN:
9780470616239
General Note:
Includes bibliographical references and index
Abstract:
"A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing. Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures. Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition. Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success."-- Provided by publisher.
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30000010294074 HF5548.32 H84 2011 Open Access Book Book
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Summary

Summary

A close look at cloud computing's transformational role in business

Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing.

Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition

Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.


Author Notes

MICHAEL HUGOS, Principal at the Center for Systems Innovation [c4si], writes, speaks and consults on strategies for IT and business agility and mentors development teams. He spent six years as CIO of a multibillion-dollar distribution cooperative developing a suite of supply chain and business systems, transforming the company's operations and revenue model. He won the CIO 100 Award and Premier 100 Award for his work, and is also author of Essentials of Supply Chain Management and Business Agility .

DEREK HULITZKY, Vice President of Content Development at a global technology media company, is a keen industry watcher with an intense focus on how CIOs and companies manage their technology teams and responsibilities. A seasoned technology marketer, he is an accomplished event and panel moderator with a rich background in technology content creation, audience development, and management.


Reviews 1

Choice Review

Hugos and Hulitzky, business IT specialists, advocate the business context for cloud computing, noting industry changes that made this technology critical. Their book, essentially a guide to cloud computing for business managers, highlights the benefits of cloud computing and discusses a wide range of practical considerations and strategies for making the transition to cloud computing. Though the book does not focus on the complexity of the cloud as a technical theme, it furnishes information on a few issues relative to the technology, such as security. The book offers limited information on diverse projects of firms investing in cloud computing and on a methodology that might be integrated into a cloud computing strategy for business managers. Though these limitations are inherent in a book for business managers, this work does provide case studies and useful references and can serve as a good introduction for managers. In addition, the information might be beneficial to chief technology officers as a checklist to learning the business theme of the cloud if they are not already familiar with it. Lastly, the authors offer helpful information on the impact of the cloud computing paradigm for managers in industry. See also, Charles Babcock's Management Strategies for the Cloud Revolution (CH, Dec'10, 48-2171). Summing Up; Recommended. Practitioners. J. P. Lawler Pace University


Table of Contents

Prefacep. xiii
Acknowledgmentsp. xvii
Chapter 1 The Evolution and Future of Corporate Business Structuresp. 1
Example of a New Corporate Organization Structurep. 3
Model of a Responsive Organizationp. 5
A Cybernetic Economyp. 7
Cybernetics Is about Control and Communicationp. 9
Profit Potential of Self-Adjusting Feedback Loopsp. 11
Viable Systems Model: A Framework for Business Agilityp. 14
A Cloud-Based Model for Business Organizationsp. 19
Notesp. 22
Chapter 2 The New Economics of Businessp. 23
Moving to a Variable Cost Operating Modelp. 24
Information Technology Finally Becomes a Utilityp. 27
Variable Cost IT Operations Enable Business Agilityp. 30
A Combination of Technologies Creates Cloud Computingp. 34
Implications of the Transition to Cloud Computingp. 38
Notesp. 41
Chapter 3 Key Technologies Used in Cloud Computingp. 43
Cloud Computing Definedp. 44
Software-as-a-Servicep. 47
Server Virtualizationp. 49
Service-Oriented Architecturep. 52
Open Source Softwarep. 54
Web Development and Mashupsp. 58
Blending It All Togetherp. 60
Notesp. 61
Chapter 4 Data Security and Service Reliabilityp. 63
Will Your Cloud Service Provider Be Here Next Year?p. 63
What to Look for in a Good Service Providerp. 65
Elements of Good Data Security Policyp. 66
Cyber Threats and Perimeter Security in Cloud Computingp. 69
Encryption: The Next Frontier of Data Securityp. 72
Contracts, Service-Level Agreements, and Guaranteesp. 73
Negotiating Service and Pricingp. 77
Performance Penalties and Restitution Clausesp. 79
Notesp. 80
Chapter 5 Moving to the Cloud: When and Wherep. 83
A Business Strategy Based on Agilityp. 84
Using the Cloud for Business Advantagep. 87
Business Applications with the Greatest Potentialp. 89
Risk Considerations with the Cloudp. 91
Cloud Cost Considerationsp. 94
Case Study: Selling ôDesigner Chocolatesöp. 96
Notesp. 99
Chapter 6 The Transition from Managing Technology to Managing Business Processesp. 101
The Fixed Cost of Maintaining Large Data Centers Is Being Challengedp. 102
Public, Private, and Hybrid Cloudsp. 103
Issues to Consider with Private Cloudsp. 107
The Cloud Is a Platform for Managing Business Processesp. 109
Automate Routine Processes and Focus People on Handling Exceptionsp. 113
Four Technologies that Enable Responsive Business Processesp. 115
Notesp. 117
Chapter 7 The New Role of Information Technologyp. 119
Is Traditional IT Irrelevant?p. 119
A Tumultuous Ride for the Chief Information Officerp. 121
The End of IT as We Know Itp. 122
Changes in IT and Business Unit Staffingp. 123
Evolution of the Traditional Corporate IT Departmentp. 124
Agile IT Professionals Using Cloud Technology will be Embedded in Business Operating Unitsp. 125
Cloud Computing Separates Data Center Operations from System Developmentp. 127
Do We Need Enterprise Technology Architects, or Business Architects?p. 128
Companies Are Investing In New Business Process Designp. 129
A Renewed Focus on Using Technology for Profit and Competitive Advantagep. 132
Notesp. 135
Chapter 8 Five Profit Enablers Driving Business to the Cloudp. 137
Harvard Medical Schoolp. 137
Golden Gate Universityp. 140
Silicon Valley Education Foundationp. 143
Beachbody.comp. 147
Five Profit Enablers Driving Business to the Cloud ... and Away from Corporate Data Centersp. 148
Notesp. 162
Chapter 9 The Business Impact of Cloud Computingp. 153
New Economic Engines for Growthp. 153
Time to Get Agile and Reinvent Traditional Business Operationsp. 155
Get Ready, Get Set, Go: Success in a Real-Time Economyp. 157
Interconnected, Adaptable, and Specializedp. 159
Collaboration Is Now More Profitable than Controlp. 163
Necessity Makes Radical the New Normalp. 165
The Recovering Complexaholicp. 169
Notesp. 170
Chapter 10 Global Implications of the Cloudp. 171
Real-Time Global Collaborationp. 171
Serious Gamesp. 173
Cloud-Based Collaboration Enables a New Way of Working: The Dynamics of Swarmingp. 176
Real-Time Visibility Could Make Us a Whole Lot Smarterp. 180
New Realities and New Opportunitiesp. 183
Notesp. 188
About the Authorsp. 191
Indexp. 193