Title:
Essentials of entrepreneurship and small business management
Personal Author:
Edition:
4th international edition.
Publication Information:
Upper Saddle River, NJ : Pearson/Prentice Hall, 2005
Physical Description:
xiv, 578 pages : illustrations ; 27 cm.
ISBN:
9780131918566
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000016675 | HD62.7 Z554 2005 f | Open Access Book | Folio Book | Searching... |
On Order
Summary
Summary
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
Table of Contents
| I The Challenges Of Entrepreneurship |
| 1 The Foundations of Entrepreneurship |
| 2 Inside the Entrepreneurial Mind: From Ideas to Reality |
| II Building The Business Plan: Beginning Considerations |
| 3 Strategic Management and the Entrepreneur |
| 4 Forms of Ownership and Franchising |
| 5 Buying an Existing Business |
| III Building The Business Plan: Marketing And Financial Considerations |
| 6 Building a Powerful Marketing Plan |
| 7 Advertising and Pricing for Profit |
| 8 Managing Cash Flow |
| 9 Creating a Successful Financial Plan |
| 10 Crafting a Winning Business Plan |
| IV Putting The Business Plan To Work: Building A Competitive Edge |
| 11 Sources of Funds: Debt and Equity |
| 12 Choosing the Right Location and Layout |
| 13 Global Aspects of Entrepreneurship: Why Go Global? |
| 14 Leading the Growing Company and Planning for Management Succession |
| 15 E-Commerce and the Entrepreneur |
| Index |
