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Subject: Product management

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Subject: New products -- Marketing

Author

(1)

Biemans, Wim G.

(1)

Bruce, Margaret

(1)

Fuller, Gordon W.

(1)

Gorchels, Linda

(1)

Kennedy, Michael E.

(1)

(1)

Radford, Russell W.

(1)

Rafinejad, Dariush

(1)

Trammell, Carmen J.

(1)

Wilson, Clement C.

(1)

Language

(7)

Format

(7)

Material Type

Open Access Book

Subject

Design, Industrial

(1)

Food -- Marketing

(1)

Food -- Research

(1)

Food industry and trade -- Technological innovations

(1)

Production management

(1)

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1.

Cover image for Powerful products : strategic management of successful new product development

Powerful products : strategic management of successful new product development

by

Bean, Roger

Author

Bean, Roger, Radford, Russell W.

Format:

Call Number

HF5415.15 B38 2000

Publisher

AMACOM,

Publication Date

2000

ISBN

9780814405666

Available:
Holds:
Copies:

SD_ILS:125798

2.

Cover image for New food product development : from concept to marketplace

New food product development : from concept to marketplace

by

Fuller, Gordon W.

Author

Fuller, Gordon W.

Format:

Call Number

HD9000.5 F85 2011

Edition

3rd ed.

Publisher

CRC Press,

Publication Date

2011

ISBN

9781439818640

Available:
Holds:
Copies:

SD_ILS:822080

3.

Cover image for Innovation, product development and commercialization : case studies and key practices for market leadership

Innovation, product development and commercialization : case studies and key practices for market leadership

by

Rafinejad, Dariush

Author

Rafinejad, Dariush

Format:

Call Number

HF5415.15 R32 2007

Publisher

J. Ross Publishing,

Publication Date

2007

ISBN

9781932159707

Available:
Holds:
Copies:

SD_ILS:212807

4.

Cover image for Marketing the unknown : developing market strategies for technical innovations

Marketing the unknown : developing market strategies for technical innovations

Marketing the unknown : developing market strategies for technical innovations

by

Millier, Paul

Author

Millier, Paul

Format:

Call Number

HF5415.153 M54 1999

Publisher

John Wiley & Sons,

Publication Date

1999

ISBN

9780471986218

Available:
Holds:
Copies:

SD_ILS:114322

5.

Cover image for Superior product development : managing the process for innovative products

Superior product development : managing the process for innovative products

Superior product development : managing the process for innovative products

by

Wilson, Clement C.

Author

Wilson, Clement C., Kennedy, Michael E., Trammell, Carmen J.

Format:

Call Number

HF5415.15 W54 1996

Publisher

Blackwell,

Publication Date

1996

ISBN

9781557865090

Available:
Holds:
Copies:

SD_ILS:411342

6.

Cover image for The product manager's handbook

The product manager's handbook

The product manager's handbook

by

Gorchels, Linda

Author

Gorchels, Linda

Format:

Call Number

HF5415.15 G67 1996

Publisher

NTC Business Books,

Publication Date

1996

ISBN

9780844236698

Available:
Holds:
Copies:

SD_ILS:467272

7.

Cover image for Product development : meeting the challenge of the design-marketing interface

Product development : meeting the challenge of the design-marketing interface

by

Bruce, Margaret

Author

Bruce, Margaret, Biemans, Wim G.

Format:

Call Number

HF5415.15 P76 1995

Publisher

John Wiley & Sons,

Publication Date

1995

ISBN

9780471953531

Available:
Holds:
Copies:

SD_ILS:382939

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