Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010334051 | HF5386 D45 2014 | Open Access Book | Book | Searching... |
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Summary
Summary
A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today's business world
To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken.
To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely 'wow' your audience. It is to think of marketing strategies that the management consultants don't have diagrams or buzz words for yet. It is to think original thoughts and speak of proactive ideas that haven't yet been documented in the academic playbooks.
At just 26 years old, Jack Delosa knows more than you'd expect about business and entrepreneurship. A self-made millionaire by 24, Delosa is an award-winning entrepreneur and educator who has built several start-ups into successful thriving businesses. In UnProfessional, Delosa reflects on his business adventures and offers practical how-to advice on topics such as becoming a market leader on a shoestring budget, becoming the go-to person in your industry to win more business faster, how to manage and lead other people toward your vision and why it's important to fail fast.
The business world has changed. What worked in the past will not work today. Offering a fresh perspective on the challenges of starting and running a successful business, UnProfessional is an ideal guide for Australia's current crop of forward-thinking entrepreneurs of any age.
Author Notes
Jack Delosa goes against the grain of traditional business and management thinking and tells you what you won't learn about entrepreneurship in any MBA program. Packed with priceless insights, practical advice and real-life examples. Unprofessional offers a unique perspective for today's forward-thinking entrepreneurs.
Table of Contents
| About the author | p. xiii |
| Acknowledgements | p. xv |
| Foreword | p. xvii |
| Introduction | p. xxi |
| 1 Vision | p. 1 |
| 2 Start before you're ready | p. 9 |
| 3 Build an attraction model | p. 27 |
| 4 Get over your fear of sales | p. 59 |
| 5 Become number one online | p. 83 |
| 6 Manage and lead | p. 103 |
| 7 Know your numbers | p. 123 |
| 8 Play the bigger game | p. 139 |
| 9 It's your revolution | p. 167 |
| Index | p. 171 |
