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1.

Cover image for Marketing management

Marketing management

by

Lancaster, Geoffrey, 1938-

Author

Lancaster, Geoffrey, 1938-, Massingham, Lester

Format:

Call Number

HF5415.13 L36 2001

Edition

3rd ed.

Publisher

McGraw Hill

Publication Date

2001

ISBN

9780077097523

Available:
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2.

Cover image for Marketing management

Marketing management

by

Lancaster, Geoffrey, 1938-

Author

Lancaster, Geoffrey, 1938-, Massingham, Lester

Format:

Call Number

HF5415.13 L36 1993

Publisher

McGraw-Hill,

Publication Date

1993

ISBN

9780077074203

Available:
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3.

Cover image for Strategic marketing planning and evaluation

Strategic marketing planning and evaluation

by

Lancaster, Geoffrey, 1938-

Author

Lancaster, Geoffrey, 1938-, Massingham, Lester

Format:

Call Number

HF5415.13 L36 1996

Publisher

Kogan Page,

Publication Date

1996

ISBN

9789749417843

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4.

Cover image for Marketing case studies : how to tackle them : how to answer them

Marketing case studies : how to tackle them : how to answer them

by

Massingham, Lester

Author

Massingham, Lester, Lancaster, Geoffrey, 1938-, Chartered Institute of Marketing

Format:

Call Number

HF5415 M363 1995

Edition

2nd ed

Publisher

Butterworth-Heinemann,

Publication Date

1995

ISBN

9780750620116

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