Marketing case studies : how to tackle them : how to answer them

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Title:

Marketing case studies : how to tackle them : how to answer them

Personal Author:

Massingham, Lester

Edition:

2nd ed

Publication Information:

Oxford : Butterworth-Heinemann, 1995

ISBN:

9780750620116

Subject Term:

Marketing -- Case studies

Added Author:

Lancaster, Geoffrey, 1938-

Added Corporate Author:

Chartered Institute of Marketing

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000004000109	HF5415 M363 1995	Open Access Book	Book	Searching... Unknown
Searching... PSZ KL	30000005009133	HF5415 M363 1995	Open Access Book	Advance Management	Searching... Unknown

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