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Author: McDonald, Malcolm

Author

Cheverton, Peter

(2)

Chartered Institute of Marketing

(1)

De Chernatony, Leslie

(1)

(1)

(1)

Morris, Peter, 1931-

(1)

(1)

Tideman, Christopher C. S.

(1)

Language

(7)

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(6)

(1)

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Computer File Accompanies Open Access Book

Open Access Book

Subject

Market surveys -- United States

(2)

Marketing -- Planning

(2)

Strategic planning

(2)

Brand name products -- Planning

(1)

Branding (Marketing)

(1)

Communication in marketing

(1)

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Marketing -- Management

(1)

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Service industries -- Marketing

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Service industries -- Planning

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1.

Cover image for Key marketing concepts

Key marketing concepts

by

Meldrum, Mike

Author

Meldrum, Mike, McDonald, Malcolm

Format:

Call Number

HF5415.13 M44 1995

Publisher

MacMillan,

Publication Date

1995

ISBN

9780333645635

Available:
Holds:
Copies:

SD_ILS:155425

2.

Cover image for Retail marketing plans : how to prepare them, how to use them

Retail marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm

Author

McDonald, Malcolm, Tideman, Christopher C. S., Chartered Institute of Marketing

Format:

Call Number

HF5415.13 M32 1993

Publisher

Butterworth Heinemann,

Publication Date

1993

ISBN

9780750620215

Available:
Holds:
Copies:

SD_ILS:481766

3.

Cover image for Marketing plans : a complete guide in pictures

Marketing plans : a complete guide in pictures

by

McDonald, Malcolm

Author

McDonald, Malcolm, Morris, Peter, 1931-

Format:

Call Number

HF5415.13 M334 2012

Edition

4th ed.

Publisher

Wiley,

Publication Date

2012

ISBN

9781119943136

Available:
Holds:
Copies:

SD_ILS:799757

4.

Cover image for Marketing plans for services : a complete guide

Marketing plans for services : a complete guide

by

McDonald, Malcolm

Author

McDonald, Malcolm, Payne, Adrian, Frow, Pennie

Format:

Call Number

HD9980.5 M388 2011

Edition

3rd ed.

Publisher

John Wiley,

Publication Date

2011

ISBN

9780470979099

Available:
Holds:
Copies:

SD_ILS:779352

5.

Cover image for Key marketing skills : strategies, tools, and techniques for marketing success

Key marketing skills : strategies, tools, and techniques for marketing success

by

Cheverton, Peter

Author

Cheverton, Peter, McDonald, Malcolm

Format:

Call Number

CP 5690

Edition

2nd ed.

Publisher

Kogan Page,

Publication Date

2004

ISBN

9780749442989

Available:
Holds:
Copies:

SD_ILS:606372

6.

Cover image for Key marketing skills : strategies, tools, and techniques for marketing success

Key marketing skills : strategies, tools, and techniques for marketing success

by

Cheverton, Peter

Author

Cheverton, Peter, McDonald, Malcolm

Format:

Call Number

HF5415 C43 2004

Edition

2nd ed.

Publisher

Kogan Page,

Publication Date

2004

ISBN

9780749442989

Available:
Holds:
Copies:

SD_ILS:405363

7.

Cover image for Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald

by

De Chernatony, Leslie

Author

De Chernatony, Leslie, McDonald, Malcolm

Format:

Call Number

HD69.B7 D45 2003

Edition

3rd ed.

Publisher

Elsevier/Butterworth-Heinemann,

Publication Date

2003

ISBN

9780750659802

Available:
Holds:
Copies:

SD_ILS:282724

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