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Principles of marketing engineering

Lilien, Gary L., 1946-

Author

Lilien, Gary L., 1946-, Rangaswamy, Arvind, De Bruyn, Arnaud, Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets

Format:

Call Number

HF5415.125 L54 2007

Publisher

Trafford Publishing,

Publication Date

2007

ISBN

9781425113148

Available:
Holds:
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Marketing engineering : computer-assisted marketing analysis and planning

Lilien, Gary L., 1946-

Author

Lilien, Gary L., 1946-, Rangaswamy, Arvind

Format:

Call Number

HF5415.125 L54 2004

Edition

Revised 2nd ed.

Publisher

Trafford Publishing,

Publication Date

2004

ISBN

9781412022521

Available:
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New product and brand management : marketing engineering applications

Lilien, Gary L.

Author

Lilien, Gary L., Rangaswamy, Arvind

Format:

Call Number

HF5415.I53 L54 2003

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130084644

Available:
Holds:
Copies:

Marketing engineering : computer-assisted marketing analysis and planning

Lilien, Gary L., 1946-

Author

Lilien, Gary L., 1946-, Rangaswamy, Arvind

Format:

Call Number

HF5415.125 L54 2003

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130355492

Available:
Holds:
Copies:

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