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Material Type: Electronic Book

Author

SpringerLink (Online service)

(6)

Eggermont, Alexander M. M.

(2)

Schlag, Peter M.

(2)

(2)

Breidert, Christoph

(1)

Giovannetti, Glen, 1962-, author

(1)

Krafft, Manfred

(1)

Lndicke, Marius K.

(1)

Simon, Francoise, 1946-, author

(1)

Stark, John, 1948-

(1)

Sternberg, Robert J., author

(1)

Language

(8)

Format

(6)

(2)

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Electronic books

(4)

(3)

Cancer -- Chemotherapy

(2)

(2)

(2)

Export marketing

(2)

Infusion therapy

(2)

(2)

electronic books

(2)

Biotechnology -- Marketing

(1)

Biotechnology industries

(1)

Direct marketing

(1)

Education, Higher -- Aims and objectives -- United States

(1)

Education, Higher -- Moral and ethical aspects -- United States

(1)

Education, Higher -- Social aspects -- United States

(1)

Pharmaceutical biotechnology industry

(1)

Product life cycle

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Product management

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1.

Cover image for International Direct Marketing Principles, Best Practices, Marketing Facts

International Direct Marketing Principles, Best Practices, Marketing Facts

by

Krafft, Manfred

Author

Krafft, Manfred, SpringerLink (Online service)

Format:

Call Number

EB 000359

Publisher

Springer-Verlag Berlin Heidelberg,

Publication Date

2007

ISBN

9783540396321

Remote access restricted to users with a valid UTM ID via VPN

Available:
Holds:
Copies:

SD_ILS:516994

2.

Cover image for A theory of marketing : outline of a social systems perspective

A theory of marketing : outline of a social systems perspective

by

Lndicke, Marius K.

Author

Lndicke, Marius K., SpringerLink (Online service)

Format:

Call Number

EB 000447

Publisher

Deutscher UniversitSts-Verlag

Publication Date

2006

ISBN

9783835091313

Accessible within UTM campus

Available:
Holds:
Copies:

SD_ILS:515526

3.

Cover image for Managing Biotechnology : From Science to Market in the Digital Age

Managing Biotechnology : From Science to Market in the Digital Age

by

Simon, Francoise, 1946-, author

Author

Simon, Francoise, 1946-, author, Giovannetti, Glen, 1962-, author

Format:

Call Number

EB 001452

Publication Date

2017

ISBN

9781119216209

https://ebookcentral.proquest.com/lib/utm-ebooks/detail.action?docID=5018398&query=9781119216209

Available:
Holds:
Copies:

SD_ILS:888454

4.

Cover image for What universities can be : a new model for preparing students for active concerned citizenship and ethical leadership

What universities can be : a new model for preparing students for active concerned citizenship and ethical leadership

by

Sternberg, Robert J., author

Author

Sternberg, Robert J., author

Format:

Call Number

EB 001409

Publication Date

2016

ISBN

9781501706318

https://www.degruyter.com/viewbooktoc/product/505187?format=EBOK&rskey=QbROOj

Available:
Holds:
Copies:

SD_ILS:882993

5.

Cover image for Regional Cancer Therapy

Regional Cancer Therapy

by

Schlag, Peter M.

Author

Schlag, Peter M., Eggermont, Alexander M. M., Stein, Ulrike, SpringerLink (Online service)

Format:

Call Number

EB 000420

Publisher

Humana Press Inc., Totowa, NJ,

Publication Date

2007

ISBN

9781597452250

Remote access restricted to users with a valid UTM ID via VPN

Available:
Holds:
Copies:

SD_ILS:516971

6.

Cover image for Regional Cancer Therapy

Regional Cancer Therapy

by

Schlag, Peter M.

Author

Schlag, Peter M., Eggermont, Alexander M. M., Stein, Ulrike, SpringerLink (Online service)

Format:

Call Number

EB 000421

Publisher

Humana Press Inc., Totowa, NJ,

Publication Date

2007

ISBN

9781597452250

Remote access restricted to users with a valid UTM ID via VPN

Available:
Holds:
Copies:

SD_ILS:517345

7.

Cover image for Global product strategy, product lifecycle management and the billion customer question

Global product strategy, product lifecycle management and the billion customer question

by

Stark, John, 1948-

Author

Stark, John, 1948-, SpringerLink (Online service)

Format:

Call Number

EB 000798

Publisher

Springer-Verlag London Limited,

Publication Date

2007

ISBN

9781846289156 9781846289149

Remote access restricted to users with a valid UTM ID via VPN

Available:
Holds:
Copies:

SD_ILS:517110

8.

Cover image for Estimation of willingness-to-pay : theory, measurement, application

Estimation of willingness-to-pay : theory, measurement, application

by

Breidert, Christoph

Author

Breidert, Christoph, SpringerLink (Online service)

Format:

Call Number

EB 000851

Publisher

Deutscher UniversitSts-Verlag

Publication Date

2006

ISBN

9783835092440

Accessible within UTM campus

Available:
Holds:
Copies:

SD_ILS:515528

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