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Language: English

Author

(71)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(64)

British Standards Institution

(35)

Fakulti Pengurusan

(33)

Armstrong, Gary

(21)

Malhotra, Naresh K.

(21)

Kerin, Roger A.

(20)

McCarthy, E. Jerome (Edmund Jerome)

(19)

Abu Bakar Abdul Hamid

(18)

Fakulti Geoinformasi dan Harta Tanah

(17)

Perreault, William D.

(17)

(16)

Aaker, David A.

(15)

Demkin, Joseph A.

(15)

Rohaizat Baharun

(15)

Fakulti Sains Komputer dan Sistem Maklumat

(14)

(14)

Kurtz, David L.

(14)

Sekolah Perniagaan Antarabangsa Azman Hashim

(14)

Cravens, David W.

(13)

Ahmad Sharifuddin Shamsuddin

(12)

American Institute of Architects

(12)

Boone, Louis E.

(11)

Chartered Institute of Marketing

(11)

Fakulti Kejuruteraan Kimia

(11)

Lovelock, Christopher H.

(11)

Zikmund, William G.

(11)

Burns, Alvin C.

(10)

Bush, Ronald F.

(10)

Cateora, Philip R.

(10)

Lamb, Charles W.

(10)

Quelch, John A.

(10)

Rohaizat Baharun, supervisor

(10)

Stanton, William J.

(10)

(9)

(9)

Churchill, Gilbert A.

(9)

Czinkota, Michael R.

(9)

(9)

Donnelly, James H.

(9)

Hair, Joseph F.

(9)

Keegan, Warren J.

(9)

Noor Hazarina Hashim, supervisor

(9)

Pride, William M.

(9)

Zuraidah Sulaiman, supervisor

(9)

Baker, Michael John

(8)

(8)

Clow, Kenneth E.

(8)

Davidson, Jeffrey P.

(8)

Etzel, Michael J.

(8)

Marshall, Greg W.

(8)

McDaniel, Carl D.

(8)

Walker, Bruce J.

(8)

Walker, Orville C.

(8)

Weiss, Alan 1946-

(8)

Zainuddin Abdul Manan, supervisor

(8)

Chaffey, Dave, 1963-

(7)

(7)

(7)

Gates, Roger H., 1942-

(7)

Hawkins, Del I.

(7)

Johnston, Mark W.

(7)

McDonald, Malcolm

(7)

McDonald, Malcolm H. B.

(7)

Peterson, Robert A.

(7)

(7)

Schiffman, Leon G.

(7)

Wood, Marian Burk

(7)

Bradley, Frank, 1942-

(6)

Dalrymple, Douglas J.

(6)

European Committee for Standardization

(6)

(6)

Forsyth, Patrick

(6)

Graham, John L.

(6)

Hollensen, Svend

(6)

International Organization for Standardization

(6)

Kotabe, Masaaki

(6)

Kumar, V., 1957-

(6)

Mothersbaugh, David L.

(6)

(6)

Ronkainen, Ilkka A.

(6)

(6)

Sharifah Rafidah Wan Alw

(6)

SpringerLink (Online service)

(6)

(6)

(6)

Zeithaml, Valarie A.

(6)

Abu Bakar A. Hamid

(5)

(5)

Berkowitz, Eric N.

(5)

(5)

Bitner, Mary Jo

(5)

Boyd, Harper W.

(5)

D'Amico, Michael

(5)

Fakulti Komputeran

(5)

(5)

(5)

(5)

Helsen, Kristiaan

(5)

(5)

Jain, Subhash C.

(5)

Jobber, David, 1947-

(5)

Kanuk, Leslie Lazar

(5)

Kinnear, Thomas C., 1943-

(5)

Lancaster, Geoffrey, 1938-

(5)

Levinson, Jay Conrad

(5)

Lovelock, Christopher

(5)

(5)

Mullins, John W. (John Walker)

(5)

Parsons, Leonard J.

(5)

Rangan, V. Kasturi

(5)

Salbiah Seliman

(5)

Sheth, Jagdish N.

(5)

Shimp, Terence A.

(5)

Abu Bakar Abdul Hamid, supervisor

(4)

Ahmad Sharifuddin Shamsuddin, supervisor

(4)

American Marketing Association

(4)

Armstrong, Gary (Gary M.)

(4)

Bateson, John E. G.

(4)

Bingham, Frank G.

(4)

Birks, David F.

(4)

(4)

Burrow, James L.

(4)

Cannon, Joseph P.

(4)

Chisnall, Peter M.

(4)

Choong, Weng Wai, 1981-, supervisor

(4)

Comfort, Jeremy

(4)

Cooper, Scott W.

(4)

Fakulti Kejuruteraan Mekanikal

(4)

Ferrell, O. C., author

(4)

Frost, Raymond, 1960-

(4)

Futrell, Charles M.

(4)

Gremler, Dwayne D.

(4)

Hartley, Steven William

(4)

Huam, Hon Tat, supervisor

(4)

Hutt, Michael D.

(4)

Johansson, Johny K.

(4)

Kaynak, Erdener

(4)

Leong, G. Keong

(4)

Levy, Michael, 1950-

(4)

Lilien, Gary L., 1946-

(4)

(4)

Makens, James C.

(4)

Massingham, Lester

(4)

Mohd. Shoki Md. Ariff, supervisor

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

(4)

(4)

(4)

(4)

Rangaswamy, Arvind

(4)

(4)

Rosman Md. Yusoff, 1960-

(4)

Semenik, Richard J.

(4)

(4)

Sieh, Lee Mei Ling

(4)

Solomon, Michael R.

(4)

Speh, Thomas W.

(4)

Stern, Louis W.

(4)

Sutton, William Anthony, 1951-

(4)

Tan, Keah-Choon

(4)

Tanner, John F.

(4)

(4)

Traver, Carol Guercio

(4)

(4)

Wisner, Joel D.

(4)

Zainuddin Abdul Manan

(4)

Ab. Razak Che Hussin

(3)

Abdul Hamid Mar Iman, 1960-

(3)

Allen, David, 1961-

(3)

Anderson, James C.

(3)

Andreasen, Alan R.

(3)

Andreasen, Alan R., 1934-

(3)

Ansary, Adel I.

(3)

Ashworth, G. J. (Gregory John), 1941-

(3)

(3)

Babin, Barry J.

(3)

(3)

Bearden, William O.

(3)

Belch, Michael A.

(3)

Blackwell, Roger D.

(3)

Block, Tamara Brezen

(3)

Broderick, Amanda

(3)

Brogowicz, Andrew A.

(3)

Brookhart, Susan M.

(3)

Buzzell, Robert D. (Robert Dow), 1933-

(3)

(3)

Cespedes, Frank V., 1950-

(3)

(3)

Cheverton, Peter

(3)

Choong Weng Wai, supervisor

(3)

Choong, Weng Wai

(3)

(3)

Cohen, William A.

(3)

Coney, Kenneth A.

(3)

Connor, Richard A.

(3)

Crittenden, Victoria L.

(3)

Davis, John, 1960 Feb. 17-

(3)

(3)

Dibb, Sally, 1963-

(3)

Language

(29)

Format

(3339)

(130)

Visual Materials

(38)

Electronic Resources

(16)

Continuing Resources

(15)

(2)

(2)

(2)

Material Type

Closed Access Audio Visual

Closed Access Book

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Index and Abstract

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Reference Journal

Restricted and Confidential Materials

UTM Journal Article

UTM Research Report

UTM Special Collection - Computer File

Subject

(573)

Marketing -- Management

(364)

Internet marketing

(262)

Marketing research

(202)

Branding (Marketing)

(100)

Electronic commerce

(85)

Consumer behavior

(84)

Communication in marketing

(66)

(64)

Relationship marketing

(64)

Customer relations

(57)

Strategic planning

(55)

Export marketing

(54)

Export marketing -- Management

(54)

Marketing -- Management -- Case studies

(44)

Industrial marketing

(40)

Product management

(40)

Grading and marking (Students)

(38)

Internet advertising

(37)

Service industries -- Marketing

(35)

Tourism -- Marketing

(34)

Brand name products

(33)

Sales promotion

(33)

(33)

Marketing -- Planning

(30)

(29)

Palm oil -- Great Britain -- Marketing

(27)

Marketing -- Case studies

(26)

Social marketing

(25)

Brand name products -- Marketing

(24)

Customer services

(24)

Direct marketing

(24)

Marketing channels -- Management

(24)

Entrepreneurship

(23)

Business logistics

(22)

Marketing -- Decision making

(22)

Marketing research -- Methodology

(22)

Social media -- Marketing

(22)

Architectural services marketing

(21)

Consumer satisfaction

(21)

(21)

New products -- Marketing

(21)

International business enterprises

(20)

Multilevel marketing

(20)

Professions -- Marketing

(20)

Success in business

(20)

Customer relations -- Management

(19)

Business enterprises -- Computer networks

(18)

Hospitality industry -- Marketing

(18)

Marketing -- Data processing

(18)

Marketing -- United States

(18)

Marketing channels

(18)

Architectural practice -- United States -- Handbooks, manuals, etc.

(17)

Business planning

(17)

(17)

Green marketing

(16)

Industrial management

(16)

Internet marketing.

(16)

Marketing -- Management.

(16)

Physical distribution of goods -- Management

(16)

Sales Management

(16)

Brand name products -- Management

(15)

Export marketing -- Cross cultural studies

(15)

Marketing -- Mathematical models

(15)

Marketing -- Psychological aspects

(15)

Small business -- Management

(15)

Consumers' preferences

(14)

Education, Higher -- Marketing

(14)

Marketing -- Handbooks, manuals, etc.

(14)

Marketing -- Management -- Handbooks, manuals, etc.

(14)

Marketing -- Social aspects

(14)

Sports -- Marketing

(14)

Architectural services marketing -- United States

(13)

Architectural services marketing -- United States -- Handbooks, manual, etc

(13)

(13)

Industrial marketing -- Management

(13)

(13)

Nonprofit organizations -- Marketing

(13)

Online social networks

(13)

Strategic planning -- History

(13)

Web sites -- Design

(13)

(12)

Business networks

(12)

Corporate image

(12)

Customer loyalty

(12)

Internet marketing -- Social aspects

(12)

Marketing -- Decision making -- Case studies

(12)

(12)

Social media -- Economic aspects

(12)

Database marketing

(11)

Design services -- Marketing

(11)

Electronic commerce -- Management

(11)

Export marketing -- Management -- Case studies

(11)

(11)

New products -- Management

(11)

(11)

Small business marketing

(11)

Target marketing

(11)

Consumer behavior -- United States

(10)

High technology industries -- Marketing

(10)

Industrial procurement

(10)

International business enterprises -- Management

(10)

Internet (Computer network)

(10)

Knowledge management

(10)

Market surveys -- United States

(10)

Motivation research (Marketing)

(10)

New business enterprises -- Management

(10)

Online social networks -- Economic aspects

(10)

Public relations

(10)

Social responsibility of business

(10)

Artificial intelligence

(9)

Branding (Marketing) -- Management

(9)

Career development

(9)

Electronic commerce -- Case studies

(9)

High technology -- Marketing

(9)

Information technology

(9)

(9)

Libraries -- Marketing

(9)

Market segmentation

(9)

Marketing -- Key accounts

(9)

Marketing -- Problems, exercises, etc.

(9)

Medical care -- Marketing

(9)

(9)

Authorship -- Marketing

(8)

Consultants -- Marketing

(8)

Customer services -- Management

(8)

(8)

Design services -- United States -- Marketing

(8)

Educational tests and measurements -- United States

(8)

Engineering services marketing

(8)

Information technology -- Management

(8)

International trade

(8)

(8)

Marketing -- Management -- Data processing

(8)

New business enterprises

(8)

Real estate business

(8)

Sales management

(8)

Service industries -- Marketing -- Management

(8)

Web site development

(8)

World wide web (Information retrieval system)

(8)

Brand name products -- Marketing -- Management

(7)

Business -- Data processing

(7)

Business consultants

(7)

(7)

Consumer behavior -- United States -- Case studies

(7)

Energy development

(7)

Grading and marking (students) -- United States

(7)

(7)

Marketing -- Moral and ethical aspects

(7)

Marketing -- Technological innovations

(7)

Marketing research -- Case studies

(7)

Marketing research -- Malaysia -- Kuala Lumpur

(7)

Mobile communication systems

(7)

Qualitative research

(7)

Real estate business -- Marketing

(7)

Retail trade -- Management

(7)

Technological innovations -- Marketing

(7)

Business communication

(6)

Business ethics

(6)

Consumer behavior -- Cross-cultural studies

(6)

Consumer satisfaction -- Evaluation

(6)

Customer relations -- Management -- Data processing

(6)

Education -- Marketing

(6)

Educational tests and measurements

(6)

Electronic commerce -- Social aspects

(6)

Engineering services marketing -- United States

(6)

English language -- Business English

(6)

Intercultural communication

(6)

(6)

Marketing -- Asia

(6)

Marketing research -- Data processing

(6)

Materials management

(6)

(6)

Real estate agents

(6)

(6)

Total quality management

(6)

Tourism -- Management

(6)

(6)

Word-of-mouth advertising

(6)

(6)

Advertising -- Brand name products

(5)

Advertising, Direct-mail

(5)

Agriculture -- Economic aspects -- Malaysia

(5)

Art -- Marketing

(5)

(5)

Brand name products -- Case studies

(5)

Construction industry -- Management

(5)

Consultants -- Marketing -- Handbooks, manuals, etc.

(5)

Creative ability in business

(5)

Customer services -- Marketing

(5)

Decision support systems

(5)

(5)

Drugs -- Marketing

(5)

English language -- Textbooks for foreign speakers

(5)

Export marketing -- Case studies

(5)

Farm produce -- Marketing

(5)

Financial planners -- Marketing

(5)

(5)

Graphic arts -- Marketing

(5)

Housing -- Marketing

(5)

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1.

Cover image for Marketing

by

Kerin, Roger A.

Author

Kerin, Roger A.

Format:

Call Number

HF5415 M373 2006

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2006

ISBN

9780072828801

Available:
Holds:
Copies:

SD_ILS:415761

2.

Cover image for Marketing

by

Kerin, Roger A., author

Author

Kerin, Roger A., author, Hartley, Steven William, author, Rudelius, William, author

Format:

Call Number

HF5415 M373 2009 f

Edition

9th edition.

Publisher

McGraw-Hill/IRWIN,

Publication Date

2009

ISBN

9780073404721

http://www.loc.gov/catdir/toc/ecip089/2008002053.html
http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html

Available:
Holds:
Copies:

SD_ILS:850502

3.

Cover image for Marketing

by

Grewal, Dhruv.

Author

Grewal, Dhruv., Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2014 f

Edition

Fourth Edition.

Publication Date

2014

ISBN

9780078029004

Available:
Holds:
Copies:

SD_ILS:804969

4.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael

Format:

Call Number

HF5415 G73 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013 2012

ISBN

9780078028854

Available:
Holds:
Copies:

SD_ILS:811606

5.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2012

ISBN

9780078028830

Available:
Holds:
Copies:

SD_ILS:789918

6.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G73 2011 f

Edition

2nd ed.

Publisher

McGraw Hill/Irwin,

Publication Date

2011

ISBN

9780077386436 9780073404875

Available:
Holds:
Copies:

SD_ILS:642359

7.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G73 2010

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2010

ISBN

9780073380957

Available:
Holds:
Copies:

SD_ILS:313139

8.

Cover image for Marketing

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415 B596 2006

Publisher

Sage Publications Ltd.,

Publication Date

2006

ISBN

9781412910330

Available:
Holds:
Copies:

SD_ILS:402320

9.

Cover image for Marketing

by

Mercer, David

Author

Mercer, David

Format:

Call Number

HF5415 M473 1996

Edition

2nd ed.

Publisher

Blackwell Business,

Publication Date

1996

ISBN

9780631196389

Available:
Holds:
Copies:

SD_ILS:114931

10.

Cover image for Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

KST 438

Publisher

Prentice Hall Asia,

Publication Date

1992

ISBN

9780130934697

Available:
Holds:
Copies:

SD_ILS:109388

11.

Cover image for Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

PE1127 C65 1992

Publisher

Prentice Hall Asia,

Publication Date

1992

ISBN

9780130934697

Available:
Holds:
Copies:

SD_ILS:415215

12.

Cover image for Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

PE1127 B86 C65 1992

Publisher

Prenticw-Hall,

Publication Date

1992

ISBN

9780130934697

Available:
Holds:
Copies:

SD_ILS:265085

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