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Language: English

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Author: Aaker, David A.

Author

(7)

Kumar, V., 1957-

(6)

Format

(14)

(1)

Material Type

Computer File Accompanies Open Access Book

Open Access Book

Subject

Marketing research

(8)

Marketing -- Management

(5)

Brand name products

(1)

Branding (Marketing)

(1)

(1)

Mathematical statistics

(1)

Strategic planning

(1)

Technological innovations

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1.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HF5415.2 M3744 2013

Edition

11th ed., international student version

Publisher

John Wiley,

Publication Date

2013

ISBN

9781118321812

Available:
Holds:
Copies:

SD_ILS:799756

2.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Kumar, V., 1957-, Day, George S.

Format:

Call Number

HF5415.2 A14 2004

Edition

8th ed.

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780471230571

Available:
Holds:
Copies:

SD_ILS:405734

3.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Kumar, V., 1957-, Day, George S.

Format:

Call Number

HF5415.2 A14 2001

Edition

7th ed.

Publisher

John Wiley,

Publication Date

2001

ISBN

9780471363408

Available:
Holds:
Copies:

SD_ILS:152506

4.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Kumar, V., 1957-, Day, George S.

Format:

Call Number

HF5415.2 A14 1998

Edition

6th ed.

Publisher

John Wiley & Sons,

Publication Date

1998

ISBN

9780471170693

Available:
Holds:
Copies:

SD_ILS:100344

5.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Kumar, V., 1957-

Author

Kumar, V., 1957-, Aaker, David A., Day, George S.

Format:

Call Number

HF5415.2 K86 2002

Edition

2nd ed.

Publisher

John Wiley & Sons,

Publication Date

2002

ISBN

9780471718116

Available:
Holds:
Copies:

SD_ILS:141554

6.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Kumar, V., 1957-

Author

Kumar, V., 1957-, Aaker, David A., Day, George S.

Format:

Call Number

HF5415.2 K86 1999

Publisher

John Wiley,

Publication Date

1998

ISBN

9780471170686

Available:
Holds:
Copies:

SD_ILS:123866

7.

Cover image for Marketing research : private and public sector decisions

Marketing research : private and public sector decisions

Marketing research : private and public sector decisions

by

Aaker, David A.

Author

Aaker, David A., Day, George S.

Format:

Call Number

HF5415.2 A14 1980

Publisher

John Wiley,

Publication Date

1980

ISBN

9780471000594

Available:
Holds:
Copies:

SD_ILS:488048

8.

Cover image for Multivariate analysis in marketing : theory and application

Multivariate analysis in marketing : theory and application

Multivariate analysis in marketing : theory and application

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HF5415.A3 1971

Publisher

Wadsworth Pub. Co.,

Publication Date

1971

ISBN

9780534000165

Available:
Holds:
Copies:

SD_ILS:246384

9.

Brand relevance : making competitors irrelevant

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HD69.B7 A215 2011

Edition

1st ed.

Publisher

Jossey-Bass,

Publication Date

2011

ISBN

9780470613580

Available:
Holds:
Copies:

SD_ILS:639790

10.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HF5415.13 A34 2008

Edition

8th ed.

Publisher

John wiley & Sons

Publication Date

2008

ISBN

9780470056233

Available:
Holds:
Copies:

SD_ILS:141542

11.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HF5415.13 A34 2005

Edition

7th ed.

Publisher

John Wiley & Sons,

Publication Date

2005

ISBN

9780471484264

Available:
Holds:
Copies:

SD_ILS:405736

12.

Cover image for SPSS student version 13.0

SPSS student version 13.0

by

Kumar, V., 1957-

Author

Kumar, V., 1957-, Aaker, David A., Day, George S.

Format:

Call Number

CP 4911

Edition

2nd ed.

Publisher

John Wiley & Sons,

Publication Date

2002

ISBN

9780471718116

Available:
Holds:
Copies:

SD_ILS:567078

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