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Language: English

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Author: Peter, J. Paul

Author

Donnelly, James H.

(9)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

Churchill, Gilbert A.

(1)

Format

(16)

Material Type

Open Access Book

Subject

Marketing -- Management

(10)

Marketing -- Management -- Case studies

(6)

(5)

Consumer behavior

(3)

Education -- Philosophy

(1)

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1.

Cover image for Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P468 2010

Edition

9th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2010

ISBN

9780073404769

Available:
Holds:
Copies:

SD_ILS:642370

2.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P47 2005

Edition

7th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072864878

Available:
Holds:
Copies:

SD_ILS:391970

3.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P48 2004

Edition

7th ed.

Publisher

Irwin/McGraw-Hill,

Publication Date

2004

ISBN

9780072552171

Available:
Holds:
Copies:

SD_ILS:363437

4.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P387 2013

Edition

11th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2013

ISBN

9780077861056

Available:
Holds:
Copies:

SD_ILS:801466

5.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2013

Edition

13th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028847

Available:
Holds:
Copies:

SD_ILS:784970

6.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P387 2011

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2011

ISBN

9780073530055

Available:
Holds:
Copies:

SD_ILS:641546

7.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2011

Edition

Twelfth ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073529967 9780071221115

Available:
Holds:
Copies:

SD_ILS:642318

8.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P48 2009

Edition

9th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381138

Available:
Holds:
Copies:

SD_ILS:287468

9.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P38 2008

Edition

11th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2008

ISBN

9780073380964

Available:
Holds:
Copies:

SD_ILS:233236

10.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P47 2008

Edition

8th ed.

Publisher

McGraw Hill Irwin,

Publication Date

2008

ISBN

9780073529851

Available:
Holds:
Copies:

SD_ILS:174719

11.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul

Format:

Call Number

HF5415.13 P38 2003

Edition

9th. ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2003

ISBN

9780072466584

Available:
Holds:
Copies:

SD_ILS:92688

12.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P48 2001

Edition

6th ed.

Publisher

Irwin / McGraw-Hill,

Publication Date

2001

ISBN

9780072315578

Available:
Holds:
Copies:

SD_ILS:152051

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