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Language: English

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Author: Peter, J. Paul

Author

Donnelly, James H.

(9)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

Churchill, Gilbert A.

(1)

Format

(16)

Material Type

Open Access Book

Subject

Marketing -- Management

(10)

Marketing -- Management -- Case studies

(6)

(5)

Consumer behavior

(3)

Education -- Philosophy

(1)

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1.

Cover image for Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

Consumer behavior & marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P468 2010

Edition

9th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2010

ISBN

9780073404769

Available:
Holds:
Copies:

SD_ILS:642370

2.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P47 2005

Edition

7th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072864878

Available:
Holds:
Copies:

SD_ILS:391970

3.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P48 2004

Edition

7th ed.

Publisher

Irwin/McGraw-Hill,

Publication Date

2004

ISBN

9780072552171

Available:
Holds:
Copies:

SD_ILS:363437

4.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P387 2013

Edition

11th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2013

ISBN

9780077861056

Available:
Holds:
Copies:

SD_ILS:801466

5.

Cover image for A preface to marketing management

A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2013

Edition

13th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028847

Available:
Holds:
Copies:

SD_ILS:784970

6.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P387 2011

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2011

ISBN

9780073530055

Available:
Holds:
Copies:

SD_ILS:641546

7.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2011

Edition

Twelfth ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073529967 9780071221115

Available:
Holds:
Copies:

SD_ILS:642318

8.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P48 2009

Edition

9th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381138

Available:
Holds:
Copies:

SD_ILS:287468

9.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P38 2008

Edition

11th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2008

ISBN

9780073380964

Available:
Holds:
Copies:

SD_ILS:233236

10.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul

Author

Peter, J. Paul, Olson, Jerry C. (Jerry Corrie), 1944-

Format:

Call Number

HF5415.3 P47 2008

Edition

8th ed.

Publisher

McGraw Hill Irwin,

Publication Date

2008

ISBN

9780073529851

Available:
Holds:
Copies:

SD_ILS:174719

11.

Cover image for A preface to marketing management

A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul

Format:

Call Number

HF5415.13 P38 2003

Edition

9th. ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2003

ISBN

9780072466584

Available:
Holds:
Copies:

SD_ILS:92688

12.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P48 2001

Edition

6th ed.

Publisher

Irwin / McGraw-Hill,

Publication Date

2001

ISBN

9780072315578

Available:
Holds:
Copies:

SD_ILS:152051

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