Title:
A preface to marketing management
Personal Author:
Edition:
9th. ed.
Publication Information:
Boston : McGraw-Hill/Irwin, 2003.
ISBN:
9780072466584
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005180819 | HF5415.13 P38 2003 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
