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Language: English

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Subject: Customer services

Author

Bitner, Mary Jo

(5)

Zeithaml, Valarie A.

(5)

Gremler, Dwayne D.

(3)

Gronroos, Christian

(2)

(2)

Abu Bakar Abdul Hamid, contributor

(1)

Ahmad Jusoh, contributor

(1)

Ahmad Jusoh, editor

(1)

Alexander, Keith, 1949-

(1)

Areni, Charles, contributor

(1)

Ballantyne, David

(1)

(1)

Carroll, Becky, 1966-

(1)

Cheverton, Peter

(1)

Choi, Sang Long, contributor

(1)

Christopher, Martin

(1)

Collier, Marsha

(1)

Duncan, Deb, author

(1)

Duncan, Todd, author

(1)

(1)

Gamble, Paul R.

(1)

Hendrikus K, contributor

(1)

(1)

Inda Sukati, contributor

(1)

Kasanoff, Bruce

(1)

Kat, Boon Hwee, contributor

(1)

Keiningham, Timothy L.

(1)

Kwok, See Ying, 1986-, contributor

(1)

Miller, Rohan, contributor

(1)

Prushan, Victor H.

(1)

(1)

Rohaizat Baharun, contributor

(1)

Rust, Roland T.

(1)

(1)

Tan, Owee Kowang, 1968-, contributor

(1)

(1)

The Chartered Institute of Bankers

(1)

University of Strathclyde. Centre for Facilities Management

(1)

(1)

(1)

Zahorik, Anthony J.

(1)

Zainab Khalifah, contributor

(1)

Zuraidah Sulaiman, contributor

(1)

Format

(24)

Material Type

Non Circulating UTM Special Collection Materials

Open Access Book

Subject

(12)

Service industries -- Marketing

(9)

Consumer satisfaction

(3)

Customer relations

(3)

Relationship marketing

(3)

Customer relations -- Management

(2)

(1)

Creative ability in business

(1)

Customer services -- Management

(1)

Data protection

(1)

Facility management

(1)

Internet marketing

(1)

Marketing -- Key accounts

(1)

Marketing -- Management

(1)

Privacy, Right of

(1)

Quality of products

(1)

Selling -- Key accounts

(1)

(1)

Strategic planning -- History

(1)

Target marketing

(1)

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1.

Cover image for Service marketing

Service marketing

by

Rust, Roland T.

Author

Rust, Roland T., Zahorik, Anthony J., Keiningham, Timothy L.

Format:

Call Number

HD9980.5 R87 1996

Publisher

HarperCollins College Publishers,

Publication Date

1996

ISBN

9780673991454

Available:
Holds:
Copies:

SD_ILS:114856

2.

Cover image for Services marketing

Services marketing

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo

Format:

Call Number

HD9980.5 Z45 1996

Publisher

McGraw-Hill,

Publication Date

1996

ISBN

9780070782501

Available:
Holds:
Copies:

SD_ILS:455044

3.

Cover image for Customer services marketing and the competitive environment

Customer services marketing and the competitive environment

Customer services marketing and the competitive environment

by

The Chartered Institute of Bankers

Author

The Chartered Institute of Bankers

Format:

Call Number

HF5415 C87 1997 f

Publisher

Bankers Books Limited,

Publication Date

1997

ISBN

9780852974094

Available:
Holds:
Copies:

SD_ILS:485454

4.

Cover image for Service marketing : integrating customer focus across the firm

Service marketing : integrating customer focus across the firm

by

Wilson, Alan

Author

Wilson, Alan

Format:

Call Number

HD9980.5 S476 2012

Edition

2nd ed.

Publisher

McGraw Hill Higher Education,

Publication Date

2012

ISBN

9780077131715

Available:
Holds:
Copies:

SD_ILS:801310

5.

Cover image for Get content, get customers : turn prospects into buyers with content marketing

Get content, get customers : turn prospects into buyers with content marketing

by

Pulizzi, Joe

Author

Pulizzi, Joe, Barrett, Newt

Format:

Call Number

HF5415.127 P85 2009

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780071625746

Available:
Holds:
Copies:

SD_ILS:641280

6.

Cover image for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Format:

Call Number

HD9980.5 Z44 2009

Edition

5th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073380933

Available:
Holds:
Copies:

SD_ILS:285388

7.

Cover image for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Format:

Call Number

HD9980.5 Z443 2009

Edition

5th ed.

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780071263931

Available:
Holds:
Copies:

SD_ILS:322480

8.

Cover image for Service management and marketing : customer management in service competition

Service management and marketing : customer management in service competition

by

Gronroos, Christian

Author

Gronroos, Christian

Format:

Call Number

HD9980.5 G76 2007

Edition

3rd ed.

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470028629

Available:
Holds:
Copies:

SD_ILS:283624

9.

Cover image for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Format:

Call Number

HD9980.5 Z44 2006

Edition

4th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2006

ISBN

9780072961942

Available:
Holds:
Copies:

SD_ILS:433588

10.

Cover image for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo

Format:

Call Number

HD9980.5 Z44 2000

Edition

2nd. ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2000

ISBN

9780072312218

Available:
Holds:
Copies:

SD_ILS:206751

11.

Cover image for Up close and personal ? : customer relationship marketing at work

Up close and personal ? : customer relationship marketing at work

Up close and personal ? : customer relationship marketing at work

by

Gamble, Paul R.

Author

Gamble, Paul R., Stone, Merlin, Woodcock, Neil

Format:

Call Number

HF5415 G35 1999

Publisher

Kogan Page,

Publication Date

1999

ISBN

9780749430870

Available:
Holds:
Copies:

SD_ILS:130104

12.

Cover image for No-nonsense marketing : 101 practical ways to win and keep customers

No-nonsense marketing : 101 practical ways to win and keep customers

No-nonsense marketing : 101 practical ways to win and keep customers

by

Prushan, Victor H.

Author

Prushan, Victor H.

Format:

Call Number

HF5415.13 P78 1997

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471157076

Available:
Holds:
Copies:

SD_ILS:456960

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