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Language: English

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Subject: Data mining

Author

Atchison, Shane

(1)

Berry, Michael J. A.

(1)

(1)

(1)

Krider, Robert E.

(1)

Kudyba, Stephan, 1963-, author

(1)

Larose, Chantal D.

(1)

Larose, Daniel T., author

(1)

(1)

Putler, Daniel S.

(1)

Rud, Olivia Parr

(1)

Senthil kumar, A., 1966-

(1)

Tavella, Domingo, 1948-

(1)

Format

(8)

Material Type

Open Access Book

Subject

Marketing -- Data processing

(2)

(1)

Business -- Data processing

(1)

Business enterprises -- Computer networks

(1)

Business planning -- Data processing

(1)

Customer services -- Data processing

(1)

(1)

Database management

(1)

Database marketing -- Software

(1)

Decision making -- Data processing

(1)

Electronic commerce

(1)

Internet marketing

(1)

Internet users -- Statistics -- Data processing

(1)

Knowledge acquisition (Expert systems)

(1)

Marketing research

(1)

R (Computer program language)

(1)

Strategic planning -- Data processing

(1)

Web sites -- Design

(1)

Web usage mining

(1)

(1)

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1.

Cover image for Data mining and market intelligence for optimal marketing returns

Data mining and market intelligence for optimal marketing returns

Data mining and market intelligence for optimal marketing returns

by

Chiu, Susan

Author

Chiu, Susan, Tavella, Domingo, 1948-

Format:

Call Number

HF5415.2 C485 2008

Publisher

Butterworth-Heinemann,

Publication Date

2008

ISBN

9780750682343

Available:
Holds:
Copies:

SD_ILS:334783

2.

Cover image for Data mining techniques : for marketing, sales, and customer relationship management

Data mining techniques : for marketing, sales, and customer relationship management

by

Berry, Michael J. A.

Author

Berry, Michael J. A., Linoff, Gordon

Format:

Call Number

HF5415.125 B47 2004c.2

Edition

2nd ed.

Publisher

Wiley Pub.,

Publication Date

2004

ISBN

9780471470649

Available:
Holds:
Copies:

SD_ILS:397438

3.

Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management

Data mining cookbook : modeling data for marketing, risk and customer relationship management

by

Rud, Olivia Parr

Author

Rud, Olivia Parr

Format:

Call Number

QA76.9.D343 R83 2001

Publisher

John Wiley,

Publication Date

2001

ISBN

9780471385646

Available:
Holds:
Copies:

SD_ILS:150237

4.

Cover image for Discovering knowledge in data : an introduction to data mining

Discovering knowledge in data : an introduction to data mining

Discovering knowledge in data : an introduction to data mining

by

Larose, Daniel T., author

Author

Larose, Daniel T., author, Larose, Chantal D.

Format:

Call Number

QA76.9.D343 L37 2014

Edition

2nd ed.

Publisher

John Wiley & Sons Inc.,

Publication Date

2014

ISBN

9780470908747

Available:
Holds:
Copies:

SD_ILS:828946

5.

Cover image for Customer and business analytics : applied data mining for business decision making using R

Customer and business analytics : applied data mining for business decision making using R

by

Putler, Daniel S.

Author

Putler, Daniel S., Krider, Robert E.

Format:

Call Number

HF5415.126 P88 2012

Publisher

CRC Press,

Publication Date

2012

ISBN

9781466503960

Available:
Holds:
Copies:

SD_ILS:798663

6.

Cover image for Knowledge discovery practices and emerging applications of data mining : trends and new domains

Knowledge discovery practices and emerging applications of data mining : trends and new domains

Knowledge discovery practices and emerging applications of data mining : trends and new domains

by

Senthil kumar, A., 1966-

Author

Senthil kumar, A., 1966-

Format:

Call Number

QA76.9.D343 K567 2011 f

Publisher

Information Science Reference,

Publication Date

2011

ISBN

9781609600679

Available:
Holds:
Copies:

SD_ILS:773422

7.

Cover image for Actionable web analytics : using data to make smart business decisions

Actionable web analytics : using data to make smart business decisions

by

Burby Jason

Author

Burby Jason, Atchison, Shane

Format:

Call Number

TK5105.875.I57 B86 2007

Publisher

Wiley Publishing,

Publication Date

2007

ISBN

9780470124741

Available:
Holds:
Copies:

SD_ILS:245320

8.

Cover image for Big Data, Mining, and Analytics : Components of Strategic Decision Making

Big Data, Mining, and Analytics : Components of Strategic Decision Making

Big Data, Mining, and Analytics : Components of Strategic Decision Making

by

Kudyba, Stephan, 1963-, author

Author

Kudyba, Stephan, 1963-, author

Format:

Call Number

HD30.28 B54 2019

ISBN

9780367378813

Available:
Holds:
Copies:

SD_ILS:887252

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