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Language: English

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Subject: Market segmentation

Author

Anderson, Chris

(1)

(1)

(1)

Dibb, Sally, 1963-

(1)

Haley, Russell I.

(1)

Jackson, John Bradley

(1)

Pooler, James A., 1951-

(1)

(1)

Simkin, Lyndon, 1961-

(1)

(1)

Format

(9)

Material Type

Open Access Book

Subject

(3)

Communication in marketing

(2)

Marketing -- Technological innovations

(2)

(1)

(1)

Architectural services marketing

(1)

Consumer profiling

(1)

Customer services -- Technological innovations

(1)

Design services -- Marketing

(1)

Internet marketing

(1)

(1)

Target marketing

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1.

Cover image for The nature of marketing : marketing to the swarm as well as the herd

The nature of marketing : marketing to the swarm as well as the herd

The nature of marketing : marketing to the swarm as well as the herd

by

Brymer, Chuck

Author

Brymer, Chuck

Format:

Call Number

HF5415.127 B79 2009

Publisher

Palgrave Macmillan,

Publication Date

2009

ISBN

9780230203365

Available:
Holds:
Copies:

SD_ILS:319292

2.

Cover image for First, best, or different : what every entrepreneur needs to know about niche marketing

First, best, or different : what every entrepreneur needs to know about niche marketing

First, best, or different : what every entrepreneur needs to know about niche marketing

by

Jackson, John Bradley

Author

Jackson, John Bradley

Format:

Call Number

HF5415.127 J32 2007

Publisher

Dog Ear Pub.,

Publication Date

2007

ISBN

9781598582918

Available:
Holds:
Copies:

SD_ILS:625921

3.

Cover image for Niche envy : marketing discrimination in the digital age

Niche envy : marketing discrimination in the digital age

by

Turow, Joseph

Author

Turow, Joseph

Format:

Call Number

HF5415.32 T87 2002

Publisher

The MIT Press,

Publication Date

2006

ISBN

9780262201650

Available:
Holds:
Copies:

SD_ILS:161519

4.

Cover image for The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

by

Bly, Robert W.

Author

Bly, Robert W.

Format:

Call Number

HF5415.123 B595 2005

Publisher

Thomson,

Publication Date

2005

ISBN

9780324300826

Available:
Holds:
Copies:

SD_ILS:138807

5.

Cover image for Demographic targeting : the essential role of population groups in retail marketing

Demographic targeting : the essential role of population groups in retail marketing

by

Pooler, James A., 1951-

Author

Pooler, James A., 1951-

Format:

Call Number

HF5415.127 P66 2002

Publisher

Ashgate,

Publication Date

2002

ISBN

9780754609209

Available:
Holds:
Copies:

SD_ILS:425618

6.

Cover image for Positioning for architecture and design firms

Positioning for architecture and design firms

by

Reigle, Jack

Author

Reigle, Jack

Format:

Call Number

NA1996 R35 2011

Publisher

John Wiley & Sons,

Publication Date

2011

ISBN

9780470472255

Available:
Holds:
Copies:

SD_ILS:777579

7.

Cover image for Market segmentation success : making it happen!

Market segmentation success : making it happen!

Market segmentation success : making it happen!

by

Dibb, Sally, 1963-

Author

Dibb, Sally, 1963-, Simkin, Lyndon, 1961-

Format:

Call Number

HF5415.127 D52 2008

Publisher

Haworth Press,

Publication Date

2008

ISBN

9780789029171

Available:
Holds:
Copies:

SD_ILS:323812

8.

Cover image for The long tail : why the future of business is selling less of more

The long tail : why the future of business is selling less of more

by

Anderson, Chris

Author

Anderson, Chris

Format:

Call Number

HF5415.127 A54 2006

Publisher

Hyperion,

Publication Date

2006

ISBN

9781401302375

Available:
Holds:
Copies:

SD_ILS:377745

9.

Cover image for Developing effective communications strategy

Developing effective communications strategy

Developing effective communications strategy

by

Haley, Russell I.

Author

Haley, Russell I.

Format:

Call Number

HF5415.123.H34 1985

Publisher

A Ronald Pr.,

Publication Date

1985

ISBN

9780471812623

Available:
Holds:
Copies:

SD_ILS:279103

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