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Language: English

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Subject: Marketing -- Technological innovations

Author

Anderson, Chris

(1)

Diorio, Stephen G

(1)

Kimmel, Allan J.

(1)

More, Roger, 1942-

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(7)

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Open Access Book

Subject

Internet marketing

(3)

Electronic commerce

(2)

Market segmentation

(2)

Strategic planning

(2)

Blogs -- Economic aspects

(1)

Brand name products -- Marketing

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Consumer profiling

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Customer services -- Technological innovations

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Interactive marketing

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Marketing -- Case studies

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Selling -- Technological innovations

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Technological innovations -- Economic aspects

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Technological innovations -- Management

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1.

Cover image for Connecting with consumers : marketing for new marketplace realities

Connecting with consumers : marketing for new marketplace realities

by

Kimmel, Allan J.

Author

Kimmel, Allan J.

Format:

Call Number

HF5415 K563 2010

Publisher

Oxford University Press,

Publication Date

2010

ISBN

9780199556502 9780199556519

Available:
Holds:
Copies:

SD_ILS:782939

2.

Cover image for Niche envy : marketing discrimination in the digital age

Niche envy : marketing discrimination in the digital age

by

Turow, Joseph

Author

Turow, Joseph

Format:

Call Number

HF5415.32 T87 2002

Publisher

The MIT Press,

Publication Date

2006

ISBN

9780262201650

Available:
Holds:
Copies:

SD_ILS:161519

3.

Cover image for Beyond "e" : 12 ways technology is transforming sales and marketing strategy

Beyond "e" : 12 ways technology is transforming sales and marketing strategy

by

Diorio, Stephen G

Author

Diorio, Stephen G

Format:

Call Number

HF5548.32 D56 2002

Publisher

McGraw-Hill,

Publication Date

2002

ISBN

9780071376495

Available:
Holds:
Copies:

SD_ILS:363198

4.

Cover image for Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies

Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies

by

More, Roger, 1942-

Author

More, Roger, 1942-

Format:

Call Number

HD45 M67 2006

Publisher

Best Business Books,

Publication Date

2006

ISBN

9780789030214

Available:
Holds:
Copies:

SD_ILS:188556

5.

Cover image for Blogwild! : a guide for small business blogging

Blogwild! : a guide for small business blogging

by

Wibbels, Andy

Author

Wibbels, Andy

Format:

Call Number

HF5415.1265 W52 2006

Publisher

Portfolio,

Publication Date

2006

ISBN

9781591841173

Available:
Holds:
Copies:

SD_ILS:156291

6.

Cover image for The long tail : why the future of business is selling less of more

The long tail : why the future of business is selling less of more

by

Anderson, Chris

Author

Anderson, Chris

Format:

Call Number

HF5415.127 A54 2006

Publisher

Hyperion,

Publication Date

2006

ISBN

9781401302375

Available:
Holds:
Copies:

SD_ILS:377745

7.

Cover image for Momentum: how companies become unstoppable market forces

Momentum: how companies become unstoppable market forces

by

Ricci, Ron

Author

Ricci, Ron, Volkmann, John

Format:

Call Number

HF5415 R54 2002

Publication Date

2003

ISBN

9781578515226

Available:
Holds:
Copies:

SD_ILS:329994

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