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Language: English

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Subject: Target marketing

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Dibb, Sally, 1963-

(1)

Harris, Richard, 1973-

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Hooley, Graham J.

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Nicolaud, Brigitte

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Nicoulaud, Brigitte

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Pires, Guilherme D.

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Putsis, William, 1959-, author

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Simkin, Lyndon, 1961-

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Sleight, Peter, 1944-

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Webber, Richard, 1947-

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Marketing -- Management

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Consumer behavior

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Generation Y -- Attitudes

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Geographic information systems

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Internet marketing

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Market segmentation

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Minority consumers

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Relationship marketing

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Strategic planning

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Young adult consumers -- Attitudes

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1.

Cover image for Marketing to Millennials

Marketing to Millennials

Marketing to Millennials

by

Padveen, Corey

Author

Padveen, Corey

Format:

Call Number

HF5415.332.Y66 P33 2017

Publication Date

2017

ISBN

9781119369042

Available:
Holds:
Copies:

SD_ILS:873193

2.

Cover image for Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

by

Hooley, Graham J.

Author

Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte

Format:

Call Number

HF5415.127 H66 2012

Edition

5th ed.

Publisher

Pearson Financial Times/Prentice Hall,

Publication Date

2012

ISBN

9780273740933

Available:
Holds:
Copies:

SD_ILS:784026

3.

Cover image for Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

by

Hooley, Graham

Author

Hooley, Graham, Piercy, Nigel, Nicolaud, Brigitte

Format:

Call Number

HF5415.127 H66 2008

Edition

4th ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2008

ISBN

9780273706977

Available:
Holds:
Copies:

SD_ILS:280043

4.

Cover image for Get content, get customers : turn prospects into buyers with content marketing

Get content, get customers : turn prospects into buyers with content marketing

by

Pulizzi, Joe

Author

Pulizzi, Joe, Barrett, Newt

Format:

Call Number

HF5415.127 P85 2009

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780071625746

Available:
Holds:
Copies:

SD_ILS:641280

5.

Cover image for Creating the marketing experience : new strategies for building relationships with your target market

Creating the marketing experience : new strategies for building relationships with your target market

Creating the marketing experience : new strategies for building relationships with your target market

by

Marconi, Joe

Author

Marconi, Joe

Format:

Call Number

HF5415.55 M37 2005

Publisher

Thomson,

Publication Date

2005

ISBN

9780324205442

Available:
Holds:
Copies:

SD_ILS:469637

6.

Cover image for Ethnic marketing : accepting the challenge of cultural diversity

Ethnic marketing : accepting the challenge of cultural diversity

by

Pires, Guilherme D.

Author

Pires, Guilherme D., Stanton, John

Format:

Call Number

HF5415.127 P57 2005

Publisher

Thomson Learning,

Publication Date

2005

ISBN

9781861529961

Available:
Holds:
Copies:

SD_ILS:451090

7.

Cover image for Future marketing : targeting seniors, boomers, and generations x and y

Future marketing : targeting seniors, boomers, and generations x and y

by

Marconi, Joe

Author

Marconi, Joe

Format:

Call Number

HF5415.127 M35 2001

Publisher

NTC Business Bks.,

Publication Date

2001

ISBN

9780658001383

Available:
Holds:
Copies:

SD_ILS:337570

8.

Cover image for Micromarketing : get big results by thinking and acting small

Micromarketing : get big results by thinking and acting small

Micromarketing : get big results by thinking and acting small

by

Verdino, Greg

Author

Verdino, Greg

Format:

Call Number

HF5415 V47 2010

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780071664868

Available:
Holds:
Copies:

SD_ILS:776320

9.

Cover image for Compete smarter, not harder : a process for developing the right priorities through strategic thinking

Compete smarter, not harder : a process for developing the right priorities through strategic thinking

Compete smarter, not harder : a process for developing the right priorities through strategic thinking

by

Putsis, William, 1959-, author

Author

Putsis, William, 1959-, author

Format:

Call Number

HD30.28 P88 2013

Publisher

Wiley,

Publication Date

2014

ISBN

9781118708712

Available:
Holds:
Copies:

SD_ILS:832930

10.

Cover image for Market segmentation success : making it happen!

Market segmentation success : making it happen!

Market segmentation success : making it happen!

by

Dibb, Sally, 1963-

Author

Dibb, Sally, 1963-, Simkin, Lyndon, 1961-

Format:

Call Number

HF5415.127 D52 2008

Publisher

Haworth Press,

Publication Date

2008

ISBN

9780789029171

Available:
Holds:
Copies:

SD_ILS:323812

11.

Cover image for Geodemographics, GIS and neighbourhood targeting

Geodemographics, GIS and neighbourhood targeting

by

Harris, Richard, 1973-

Author

Harris, Richard, 1973-, Sleight, Peter, 1944-, Webber, Richard, 1947-

Format:

Call Number

HF5415.127 H37 2005

Publisher

John Wiley & Sons,

Publication Date

2005

ISBN

9780470864135

Available:
Holds:
Copies:

SD_ILS:429305

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