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Subject: Marketing -- Decision making -- Case studies

Author

Kerin, Roger A.

(8)

Peterson, Robert A.

(6)

Ginter, Peter M.

(2)

Peterson, Robert A. (Robert Allen), 1944-

(2)

Swayne, Linda E.

(2)

Bernhardt, Kenneth L.

(1)

Kinnear, Thomas C., 1943-

(1)

McDonald, William J.

(1)

Language

(12)

Format

(12)

Material Type

Open Access Book

Subject

Marketing -- Management -- Case studies

(12)

Marketing -- Decision making -- Computer programs

(1)

Marketing -- Management -- Computer programs

(1)

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1.

Cover image for Strategic marketing problems

Strategic marketing problems

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135 K47 2013 f

Edition

13th ed.

Publisher

Prentice Hall,

Publication Date

2013

ISBN

9780132747257

Available:
Holds:
Copies:

SD_ILS:815827

2.

Cover image for Cases in marketing management

Cases in marketing management

Cases in marketing management

by

Bernhardt, Kenneth L.

Author

Bernhardt, Kenneth L., Kinnear, Thomas C., 1943-

Format:

Call Number

HF5415.13 B47 1997

Edition

7th ed

Publisher

Irwin

Publication Date

1997

ISBN

02561204640

Available:
Holds:
Copies:

SD_ILS:455038

3.

Cover image for Cases in strategic marketing

Cases in strategic marketing

Cases in strategic marketing

by

Swayne, Linda E.

Author

Swayne, Linda E., Ginter, Peter M.

Format:

Call Number

HF5415.135.S92 1993

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1993

ISBN

9780131192317

Available:
Holds:
Copies:

SD_ILS:278634

4.

Cover image for Cases in strategic marketing

Cases in strategic marketing

Cases in strategic marketing

by

Swayne, Linda E.

Author

Swayne, Linda E., Ginter, Peter M.

Format:

Call Number

HF5415.135.S92 1989

Publisher

Prentice-Hall,

Publication Date

1989

ISBN

9780131191082

Available:
Holds:
Copies:

SD_ILS:439323

5.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A. (Robert Allen), 1944-

Format:

Call Number

HF5415.135 K47 2007

Edition

11th ed.

Publisher

Pearson/Prentice Hal1,

Publication Date

2007

ISBN

9780131871526

Available:
Holds:
Copies:

SD_ILS:177713

6.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A. (Robert Allen), 1944-

Format:

Call Number

HF5415.135 K47 2004

Edition

10th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9780131421844

Available:
Holds:
Copies:

SD_ILS:128577

7.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135 K47 2001

Edition

9th ed.

Publisher

Prentice Hall,

Publication Date

2001

ISBN

9780130276612

Available:
Holds:
Copies:

SD_ILS:380496

8.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135 K47 2001

Edition

9th Intl ed.

Publisher

Prentice-Hall,

Publication Date

2001

ISBN

9780130276612

Available:
Holds:
Copies:

SD_ILS:335520

9.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135 K47 1995

Edition

7th ed.

Publisher

Prentice Hall,

Publication Date

1995

ISBN

9780205161706

Available:
Holds:
Copies:

SD_ILS:423755

10.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.35.K47 1990

Edition

5th ed.

Publisher

Allyn and Bacon,

Publication Date

1990

ISBN

9780205121298

Available:
Holds:
Copies:

SD_ILS:232604

11.

Cover image for Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135.K47 1987

Edition

4th ed.

Publisher

Allyn and Bacon,

Publication Date

1987

ISBN

9780205105533

Available:
Holds:
Copies:

SD_ILS:475524

12.

Cover image for Cases in strategic marketing management : an integrated approach

Cases in strategic marketing management : an integrated approach

by

McDonald, William J.

Author

McDonald, William J.

Format:

Call Number

HF5415.13 M42 1998

Publisher

Prentice Hall,

Publication Date

1998

ISBN

9780023794247

Available:
Holds:
Copies:

SD_ILS:112521

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