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Subject: Marketing -- Handbooks, manuals, etc.

Author

(2)

Armstrong, Gary

(1)

Armstrong, Gary author

(1)

(1)

Block, Tamara Brezen

(1)

Bradway, Bruce M.

(1)

Davidson, Jeffrey P.

(1)

Frenzel, Mary Anne

(1)

Frerichs, George R.

(1)

Gordon, Howard L.

(1)

(1)

Huff, Priscilla Y.

(1)

Levy, Sidney J.

(1)

Malaysia. Kementerian Pelajaran

(1)

Malaysia. Kementerian Pelajaran. Bahagian Pelajaran Teknik dan Vokasional. Unit Perdagangan

(1)

Maresca, Carmela C.

(1)

Mohd. Rusli Ibrahim

(1)

(1)

Pritchard, Robert E.

(1)

Robinson, William A.

(1)

Simerly, Robert G.

(1)

Stephenson, James

(1)

Thomas, Michael J.

(1)

Thurman, Courtney

(1)

Language

(14)

(2)

Format

(16)

Material Type

Open Access Book

Subject

Marketing -- Management -- Handbooks, manuals, etc.

(4)

Business -- Handbooks, manuals, etc.

(2)

Marketing -- Moral and ethical aspects -- United States

(2)

Marketing -- Social aspects -- United States

(2)

Sales promotion -- Handbooks, manuals, etc.

(2)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Business forecasting

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(1)

Continuing education -- Administration -- Handbooks, manuals, etc.

(1)

Home-based businesses -- Management -- Handbooks, manuals, etc.

(1)

Product differentiation

(1)

Product management -- Handbooks, manuals, etc.

(1)

Public relations -- Handbooks, manuals, etc.

(1)

Publishers and publishing -- Handbooks, manuals, etc.

(1)

Small business -- Management -- Handbooks, manuals, etc.

(1)

Small business -- Marketing -- Handbooks, manuals, etc.

(1)

Success in business -- Handbooks, manuals, etc.

(1)

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1.

Cover image for Marketing : an introduction

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary, Kotler, Philip

Format:

Call Number

HF5415 K62 2013 f

Edition

11th ed., Global ed.

Publisher

Pearson,

Publication Date

2013

ISBN

9780273767183

Available:
Holds:
Copies:

SD_ILS:801721

2.

Cover image for The marketing handbook

The marketing handbook

The marketing handbook

by

Thomas, Michael J.

Author

Thomas, Michael J.

Format:

Call Number

HF5415.M38 1989

Edition

3rd ed.

Publisher

Gower,

Publication Date

1989

ISBN

9780566027468

Available:
Holds:
Copies:

SD_ILS:180322

3.

Cover image for Marketing : an introduction

Marketing : an introduction

by

Armstrong, Gary author

Author

Armstrong, Gary author, Kotler, Philip

Format:

Call Number

HF5415 K62 2011 f

Edition

Tenth edition, Global edition

ISBN

9780135094860

Available:
Holds:
Copies:

SD_ILS:883231

4.

Cover image for The Dartnell marketing manager's handbook

The Dartnell marketing manager's handbook

by

Levy, Sidney J.

Author

Levy, Sidney J., Frerichs, George R., Gordon, Howard L.

Format:

Call Number

HF5415.13 D37 1994

Edition

3rd ed

Publisher

The Dartnell Corp,

Publication Date

1994

ISBN

9780850132038

Available:
Holds:
Copies:

SD_ILS:483510

5.

Cover image for Handbook of marketing for continuing education

Handbook of marketing for continuing education

by

Simerly, Robert G.

Author

Simerly, Robert G.

Format:

Call Number

LC5225.A34 H36 1989

Publisher

Jossey-Bass Pub.,

Publication Date

1989

ISBN

9781555421427

Available:
Holds:
Copies:

SD_ILS:399870

6.

Cover image for Trade book marketing : a practical guide

Trade book marketing : a practical guide

Trade book marketing : a practical guide

Format:

Call Number

Z283.T72 1983

Publisher

R R Bowker,

Publication Date

1983

ISBN

9780835216937

Available:
Holds:
Copies:

SD_ILS:124024

7.

Cover image for The marketing source book for small business

The marketing source book for small business

The marketing source book for small business

by

Davidson, Jeffrey P.

Author

Davidson, Jeffrey P.

Format:

Call Number

HF5415.D39 1989

Publisher

Wiley,

Publication Date

1989

ISBN

9780471615125

Available:
Holds:
Copies:

SD_ILS:246385

8.

Cover image for Careers in marketing : a woman's guide

Careers in marketing : a woman's guide

Careers in marketing : a woman's guide

by

Maresca, Carmela C.

Author

Maresca, Carmela C.

Format:

Call Number

HF5415.122.M37 1983

Publisher

Prentice-Hall,

Publication Date

1983

ISBN

9780131151390

Available:
Holds:
Copies:

SD_ILS:354265

9.

Cover image for Entrepreneur magazines ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof

Entrepreneur magazines ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof

by

Stephenson, James

Author

Stephenson, James, Thurman, Courtney

Format:

Call Number

HF5415 S734 2007

Edition

2nd ed.

Publisher

Entrepreneur Press,

Publication Date

2007

ISBN

9781599180373

Available:
Holds:
Copies:

SD_ILS:199850

10.

Cover image for Make your business survive and thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise

Make your business survive and thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise

Make your business survive and thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise

by

Huff, Priscilla Y.

Author

Huff, Priscilla Y.

Format:

Call Number

HD62.38 H83 2007

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470051429

Available:
Holds:
Copies:

SD_ILS:162618

11.

Cover image for Strategic marketing : a handbook for entrepreneurs and managers

Strategic marketing : a handbook for entrepreneurs and managers

Strategic marketing : a handbook for entrepreneurs and managers

by

Bradway, Bruce M.

Author

Bradway, Bruce M., Frenzel, Mary Anne, Pritchard, Robert E.

Format:

Call Number

HF5415.B73 1982 f

Publisher

Addison-Wesley,

Publication Date

1982

ISBN

9780201000795

Available:
Holds:
Copies:

SD_ILS:173649

12.

Cover image for The product manager's desk reference

The product manager's desk reference

The product manager's desk reference

by

Haines, Steven

Author

Haines, Steven

Format:

Call Number

HF5415.15 H34 2009

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780071591348

Available:
Holds:
Copies:

SD_ILS:269080

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